The list author says: "Looking for the best books on Social Media Marketing (SMM) for Small Business? Me too! I teach Social Media Marketing (just Google 'Jason McDonald' to find me), and many students ask me, Hey Jason - what are the best Social Media Marketing books you can recommend? Well it's not easy to recommend the best books on social media, a field that changes as fast as a glacier during global warming... But here goes.
I do recommend that you Google 'social media classes' if you are serious about social media marketing for your business or organization. And I do caution you that social media marketing is a learn by doing art - so, do as much as read. Get a Twitter, a Facebook, a Google+, and read alongside as you do. Think of social media marketing books like you would good COOKBOOKS - recipes, and ideas, but you add your own social flair to the dish. Be innovative! Try new things!
Read these books (my picks for the best social media marketing books of 2012), then, but also learn by doing. That's incredibly important for effective social media marketing - whether you are a small business or a non-profit. Got questions? Reach out to me - I am always happy to help my students by phone, email, or carrier pigeon."
"Go Dummies Go! I love Dummies! Dummies books rule! The book is fantastic, even if it does suffer from the usual forest-vs-trees issue. It is much more a "trees" book with lots of details on each social media venue, but still a great book."
"Facebook is the 800 pound gorilla of Social Media and Social Media Marketing for small business. This new book is a fantastic intro to Facebook as a marketing tool. Unusual for the dummies series, it works at both a high level (why Facebook?) and a down-in-the-weeds-level (What is a tab and how do I want to set it up). So if Facebook is your game, this is your game plan."
"This book makes my list because it's on Google+, not because it's a great book. It's one of the earliest books on Google+, and despite the fact that it 'misses the point,' it at least introduces you to Google+. Authorship, however, is the No. 1 thing to understand about Google+ and how that impacts SEO. For that, Google my YouTube video on how to get your picture to the top of a Google search."
"I recommend the book as a good, fresh intro to Social Media Marketing. The book's strength: a detailed, high level overview to WHY Social Media matters. The book's weakness: lack of how-to-, step-by-step detail."
"Blanchard makes some great points throughout the book, beginning with the title. Even if measurement of ROI is difficult, that's no excuse not to set up basic measurements for a Social Media Marketing campaign. Before / after is an obvious split - do we have more Twitter followers today, or more tomorrow after we honestly and eagerly create a Twitter marketing plan?"
"This book is aging, but Google Places is incredibly important for many small businesses, and so it makes my list. If local search matters to you, you need the synergy of SEO and local search / Google. Claim your free listing on Google Places and encourage reviews. This book helps you learn why and how."
"Every list of the best social media books needs at least one book that is hype. This is my favorite social media hype book, in a positive sense. This book tells you all the platitudes like 'social media is the next wave of permission based marketing' bla bla bla. It's all true, it's all important, but then what? Combine this book with the dummies series, and now you're talking!"
"This book isn't out yet, so I have it on pre-order. But the topic - METRICS - is hugely important. So we are all buzzing on Social Media, but is it WORTH IT? This book will hopefully help us answer that question in a systematic way. Then we can abandon what does NOT work and concentrate on what DOES!"
"I'm not sure I recommend you actually buy this book, but at least go to YouTube and search for 'United Breaks Guitars.' This book makes my list because of the dark side of social media: the customer from hell. In this famous example, United broke one guitar too many... and created a viral video that was both funny and bitter, at the same time. There is always a dark side to the Force, Luke."
"Social media policies matter. Who will be in charge of your Facebook? Will you allow customers to comment on your wall? Is you industry regulated, and how does Social Media interact with those regulations? This book tackles that boring but important subject: social media policies. If you are government, health care, financial... this book is a 'must read.'"