Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less [Paperback]

Jane Maas (Author)

Book Description

Publication Date: July 15, 1984

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable

Editorial Reviews

About the Author

Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.

Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).

Product Details

• Paperback: 128 pages
• Publisher: St. Martin's Griffin (July 15, 1984)
• Language: English
• ISBN-10: 0312077319
• ISBN-13: 978-0312077310
• Product Dimensions: 8.3 x 5.5 x 0.4 inches
• Shipping Weight: 5.9 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,309,171 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Practical Advice, September 9, 2001

By 

David Voracek (Arlington, VA USA) - See all my reviews

This review is from: Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (Paperback)

This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this book will bring you back down to earth to make sure you're covering all the basics of effective marketing writing and design. I give seminars across the country on this topic, and when people ask me what's the best book on writing a good brochure, this is THE ONE that I recommend.