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Better and Faster: The Proven Path to Unstoppable Ideas Hardcover – March 17, 2015
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- Daniel H. Pink, NY Times bestselling author of To Sell is Human and Drive
An instant classic! Jeremy has delivered a well-researched, passionate, inspiring book you will gulp and then study. It will lead to countless new ventures and adventures for those lucky enough to read it."
- Seth Godin, bestselling author of What To Do When It's Your Turn
“Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions.”
- Guy Kawasaki, Former Chief Evangelist of Apple, Chief Evangelist of Canva and bestselling author of The Art of Social Media
“Better and Faster grabbed me from the first page. The stories and compelling writing make this book a joy to read. But the real payoff comes from the big and immensely practical ideas. Gutsche’s contrast between farmers and hunters and the six patterns of opportunity are pure gold. Buy it, read it, and teach these lovely lessons to others – you will be glad you did.”
- Robert I. Sutton, Stanford Professor and co-author of Scaling Up Excellence
“Better and Faster is an epic method for all those who want to become better at innovating, managing and adapting. Stop missing out on your hidden potential, harness your hunter instincts and learn Gutsche’s 6 shortcuts to remarkable opportunity”
- Josh Linkner, NY Times bestselling author of Road to Reinvention, Venture Capitalist
"Gutsche pushes us to push our own potential. This book will make you see the power of ideas in a new light."
- Scott Belsky, Founder/CEO of Behance and WSJ bestselling author of Making Ideas Happen
"The cutting edge just got sharper. Jeremy Gutsche’s book unleashes fascinating stories and genius takeaways that will launch your game to the next level."
- Sally Hogshead, NY Times bestselling author of How the World Sees You and Fascinate
"Rich with examples and practical tips, Better and Faster is essential reading for any manager.”
- Hayagreeva Rao, Stanford Professor and co-author of Scaling Up Excellence
About the Author
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Top Customer Reviews
As Jeremy Gutsche suggests in Better and Faster, hunters need to complete three steps to formulate disruptive ideas: understand the essential conflict between hunters and farmers, explore six patterns of opportunity (i.e. convergence, redirection, reduction, acceleration, cyclicality, and divergence), and then "capture" the idea that can lead to eventual success. He explains how and why farmers can be trapped by complacency, defending the status quo while hostage to what Jim O'Toole aptly characterizes as "the ideology of comfort and the tyranny of custom." They are vulnerable to hunters who are insatiable, curious, and willing to destroy.Read more ›
Throughout the work, Gutsche shares really cool stories that are fresh and new. I loved learning about Dave's "Killer" bread, and the insights that a former meth addict and inmate has on innovation. Or the guy who got dumped by his fiancee and used that as the inspiration to launch a multi-million dollar business. The examples range from big company to startups, a few familiar stories with fresh twists, followed by many excited breakthrough I'd never heard before. I found myself having great conversation with my wife after being armed with many of the cool examples and stories from the book.
Highly recommend to aspiring entrepreneur, senior executives, up-and-comer managers, non-profit leaders, or anyone else that has set out to make a real impact in the world. This important book will help you see your work in a new way, and help you unlock your best thinking.
This book is for people with the entrepreneurial bug that are looking for their next big idea but don't know where to find it. The author teaches his readers how to look at history, trends, cycles, and other variables to work through ideas and come up with something successful. The heavy use of stories helped me see how the principles he teaches can be applied in real life.
I really, really liked this book. It helped me to see patterns in successful businesses and think of ways to apply those same ideas to my own ventures. The only downside is that the vast majority of the examples given were about big brands and corporations. I had hoped for more small business examples (there were a few), but I really enjoyed it, regardless. The author has some wonderful advice to offer the reader. Anyone interested in starting their own venture would benefit from reading this book. I would also suggest taking advantage of the author's website (www.trendhunter.com). It's a fantastic resource for finding ideas are popular now and learning where the market is going.
Source: I received a copy of this book from the Blogging for Books program in exchange for an honest review.
Most Recent Customer Reviews
Short and sweet, Gutsche has a incredible cuota of reality and practicality, and also is good compilation of a lot of innovation ideas that we can find in different books, the... Read morePublished 7 months ago by Carlos D. Fuks
This compelling book by Jeremy Gutsche begins by outlining the three common neurological traps that not only may block any successful person but may also render the person to soon... Read morePublished 7 months ago by cksheng74
There are some great stories here, however very few fresh ideas. Gutsche borrows from Faith Popcorn, Ries & Trout, and even John Nesbitt, puts a modern spin and he's off to the... Read morePublished 7 months ago by Wilson Edwards
Great read. Get this if you are interested in how to spot trends.Published 9 months ago by Barclay Domier
The big business ideas of the world come from a group of people Gutsche calls Hunters. Most people are Farmers--not in the agricultural sense, but in mindset. Read morePublished 10 months ago by Kschimmelwriter