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Better and Faster: The Proven Path to Unstoppable Ideas Hardcover – March 17, 2015

4.7 out of 5 stars 56 customer reviews

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Editorial Reviews

Review

"Jeremy Gutsche’s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster.”
- Daniel H. Pink, NY Times bestselling author of To Sell is Human and Drive

An instant classic! Jeremy has delivered a well-researched, passionate, inspiring book you will gulp and then study. It will lead to countless new ventures and adventures for those lucky enough to read it."
- Seth Godin, bestselling author of What To Do When It's Your Turn
 
“Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions.”
- Guy Kawasaki, Former Chief Evangelist of Apple, Chief Evangelist of Canva and bestselling author of The Art of Social Media
 
“Better and Faster grabbed me from the first page.  The stories and compelling writing make this book a joy to read.  But the real payoff comes from the big and immensely practical ideas.  Gutsche’s contrast between farmers and hunters and the six patterns of opportunity are pure gold.   Buy it, read it, and teach these lovely lessons to others – you will be glad you did.”
- Robert I. Sutton, Stanford Professor and co-author of Scaling Up Excellence
 
  “Better and Faster is an epic method for all those who want to become better at innovating, managing and adapting. Stop missing out on your hidden potential, harness your hunter instincts and learn Gutsche’s 6 shortcuts to remarkable opportunity”
- Josh Linkner, NY Times bestselling author of Road to Reinvention, Venture Capitalist
 
"Gutsche pushes us to push our own potential. This book will make you see the power of ideas in a new light."
- Scott Belsky, Founder/CEO of Behance and WSJ bestselling author of Making Ideas Happen
 

"The cutting edge just got sharper. Jeremy Gutsche’s book unleashes fascinating stories and genius takeaways that will launch your game to the next level."
- Sally Hogshead, NY Times bestselling author of How the World Sees You and Fascinate
 
"Rich with examples and practical tips, Better and Faster is essential reading for any manager.”
- Hayagreeva Rao, Stanford Professor and co-author of Scaling Up Excellence

About the Author

JEREMY GUTSCHE is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of Trendhunter.com, the world's #1 most popular trend-spotting website.  Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his expertise, including Victoria's Secret, Sony, Coca-Cola, IBM, Wells Fargo, and Hughes Aerospace.
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Product Details

  • Hardcover: 272 pages
  • Publisher: Crown Business (March 17, 2015)
  • Language: English
  • ISBN-10: 0385346549
  • ISBN-13: 978-0385346542
  • Product Dimensions: 5.7 x 1 x 8.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #15,821 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on April 13, 2015
Format: Hardcover
In his latest book, Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur, John Dini makes brilliant use of the two core metaphors, the hunter and the farmer, when sharing his thoughts about two quite different mindsets. The business world needs hunters but at also needs farmers. In fact, Dini suggests -- and I agree -- that, during the last four centuries and especially during the last two, the business world has been a farmer's world. That is to say, executives tend to be managers rather than entrepreneurs, focused primarily on increasing the efficiency and profitability of the status quo.

As Jeremy Gutsche suggests in Better and Faster, hunters need to complete three steps to formulate disruptive ideas: understand the essential conflict between hunters and farmers, explore six patterns of opportunity (i.e. convergence, redirection, reduction, acceleration, cyclicality, and divergence), and then "capture" the idea that can lead to eventual success. He explains how and why farmers can be trapped by complacency, defending the status quo while hostage to what Jim O'Toole aptly characterizes as "the ideology of comfort and the tyranny of custom." They are vulnerable to hunters who are insatiable, curious, and willing to destroy.
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Format: Hardcover
I really enjoyed Jeremy's book, both in terms of style and content. The narrative was well-written and easy to read, structured into six big ideas (patterns) of innovation. The content was varied and surprising, with stories ranging from startup internet companies to his own journey as an entrepreneur. Each chapter ends with a recap of key points and takeaways, providing a helpful structure and reference point.

Throughout the work, Gutsche shares really cool stories that are fresh and new. I loved learning about Dave's "Killer" bread, and the insights that a former meth addict and inmate has on innovation. Or the guy who got dumped by his fiancee and used that as the inspiration to launch a multi-million dollar business. The examples range from big company to startups, a few familiar stories with fresh twists, followed by many excited breakthrough I'd never heard before. I found myself having great conversation with my wife after being armed with many of the cool examples and stories from the book.

Highly recommend to aspiring entrepreneur, senior executives, up-and-comer managers, non-profit leaders, or anyone else that has set out to make a real impact in the world. This important book will help you see your work in a new way, and help you unlock your best thinking.
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Format: Kindle Edition Verified Purchase
I enjoyed reading about specific companies that implemented each of the strategies. I think the trend hunter site is fascinating, and I wish that there were more content specifically around the site and the process of advising clients. I rated it three stars because while I like the stories and patterns, I was hoping for more of a structured methodology to assess/create new opportunities based on the patterns.
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Format: Hardcover
Do you ever feel like your next good idea is out there, just out of your grasp? I do. I feel like that most of the time.

This book is for people with the entrepreneurial bug that are looking for their next big idea but don't know where to find it. The author teaches his readers how to look at history, trends, cycles, and other variables to work through ideas and come up with something successful. The heavy use of stories helped me see how the principles he teaches can be applied in real life.

I really, really liked this book. It helped me to see patterns in successful businesses and think of ways to apply those same ideas to my own ventures. The only downside is that the vast majority of the examples given were about big brands and corporations. I had hoped for more small business examples (there were a few), but I really enjoyed it, regardless. The author has some wonderful advice to offer the reader. Anyone interested in starting their own venture would benefit from reading this book. I would also suggest taking advantage of the author's website (www.trendhunter.com). It's a fantastic resource for finding ideas are popular now and learning where the market is going.

Source: I received a copy of this book from the Blogging for Books program in exchange for an honest review.
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Format: Kindle Edition Verified Purchase
Would encourage someone interested in making 'a differnece' to read this fine work. Combining multiple methods of critical thinking to 'cross idea and discipline' thinking is the way forward for many of us . Great for our customers who get the benefit of improved service,products and systems. Really enjoyed the time reading this book
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