Better Good than Lucky: How Savvy Investors Create Fortune with the Risk-Reward Ratio [Hardcover]

Charles Rotblut (Author)

Book Description

Publication Date: November 1, 2010

In his work as a financial analyst, Vice President with the American Association of Individual Investors, and frequent contributor to SFO Magazine and Forbes.com, Charles Rotblut came to realize that most average investors are overwhelmed by too much investment information and misled by confusing, conflicting, or unrealistic investment advice. Then, he set out to create a solution: a concise, accessible, and exceptionally useful investment book.

In Better Good than Lucky: How Savvy Investors Create Fortune with the Risk-Reward Ratio, Charles Rotblut gets back to basic, time-tested investment principles and practices. Instead of wasting time on tricks for beating the market, Rotblut explains the cornerstones of smart investing and shows investors how to apply them, step by step, to create their own luck. ''Maximizing reward is about identifying the bargain stocks,'' as Rotblut makes clear and simple.

In easy-to-understand language, he can let everyday investors in on how to:
Quickly assess the information provided by the financial media and investment gurus and use it to their advantage to build a winning diversified portfolio;
Judge the future profitability of a business by its business model; Read a business s balance sheet, income statement, and cash flow statement for valuable clues into its stock s growth potential;
Determine how much a stock is worth by understanding its valuation, which isn't the same as its price; and more.

Reliable and user-friendly, Better Good than Lucky is a welcome guide for investors with no time or money to waste.

Editorial Reviews

Review

Better Good Than Lucky amalgamates the ideas of financial pioneers like Harry Markowitz, Benjamin Graham and Philip Fisher, and the final outcome is an outstanding primer to add to your investing repertoire. --The Ithaca Experiment

If you want to improve your success rate, remove the emotional responses, and enjoy the improved odds of meeting your financial goals, then Better Good Than Lucky can serve as a valuable tool. --Financial Highway

''For those who want a quick and easy introduction to value investing, Rotblut s Better Good Than Lucky is an excellent choice.'' --Reading the Markets, December 2010

About the Author

Charles Rotblut is a vice president with the Amercian Association of Individual Investors. He is the editor of the AAII Journal and helps to manage the Stock Superstars portfolio. He authors the weekly AAII Investor update newsletter and his commentary is published by both Seeking Alpha and Forbes.com. Rotblut is a Chartered Financial Analyst and has analyzed both publicly-traded and privately-held companies. His experience includes working for Zacks Investment Research, an investment research firm, INVESTools, an investment education company, Curian Capital, a money management firm and McClure, Schumacher & Associates, a business valuation firm.

Product Details

• Hardcover: 195 pages
• Publisher: Traders Press Inc., W&A Publishing; 1 edition (November 1, 2010)
• Language: English
• ISBN-10: 1934354147
• ISBN-13: 978-1934354148
• Product Dimensions: 9.1 x 6.1 x 0.8 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,244,591 in Books (See Top 100 in Books)

More About the Author

CHARLES ROTBLUT is a vice president with the American Association of Individual Investors. He is the editor of the AAII Journal and helps to manage the Stock Superstars portfolio. He authors the weekly AAII Investor Update newsletter and his commentary is published on both Seeking Alpha and Forbes.com.

Rotblut is a Chartered Financial Analyst and has analyzed both publicly-traded and privately-held companies. His experience includes working for Zacks Investment Research, an investment research firm, INVESTools, an investment education company, Curian Capital, a money management firm, and McClure, Schumacher & Associates, a business valuation firm.

Rotblut frequently speaks with the media, including The Wall Street Journal Radio Network and SmartMoney. He has appeared on Bloomberg Television, CNBC, Fox Business, and Canada's Business News Network (BNN). In addition, Rotblut is an ongoing contributor to SFO Magazine.

Most Helpful Customer Reviews

7 of 7 people found the following review helpful

5.0 out of 5 stars An ideal read for anyone who wants to treat the market as an informed decision January 8, 2011

By Midwest Book Review

Format:Hardcover

Luck can go bad. Very bad. But skill is something that's not down to the roll of a dice. "Better Good than Lucky: How Savvy Investors Create Fortune with the Risk-Reward Ratio" is a guide to finding the ability to be an agile business person, using one's mind to find the ventures that will make you money and how to avoid the obvious failures. With plenty of stocks tips that encourages keeping a varied portfolio, understanding a business's future, and more, "Better Good Than Lucky" is an ideal read for anyone who wants to treat the market as an informed decision, rather than a fancy slot machine.

7 of 7 people found the following review helpful

5.0 out of 5 stars Best market book I read in 2010 December 20, 2010

By MARC TALBERT

Format:Hardcover|Amazon Verified Purchase

Rotblut's, "Better Good then Lucky" does a great job explaining how to analyze a stock, finding research, putting together a diversified portfolio, and coming to your own concussion on which stocks to buy . Rotblut takes these four barriers in an easy well written way to make investing easier for the individual . After finishing the book I realized many mistakes I have been making over the years, Rotblut allows you to increase your odds in EVERY chapter of the book.

I have read over 20 financial books in 2010 and Better Good than Lucky is on top of that list.

5 of 5 people found the following review helpful

5.0 out of 5 stars A must read if you want to improve your investment results February 25, 2011

By Julie Jason

Format:Hardcover|Amazon Verified Purchase

This is not just another investment book to peruse and throw on the bookshelf. It's a primer on the risk/reward relationship that you will want to study carefully. After all, understanding risk/reward is the most basic assessment an investor needs to make before committing capital.

I particularly liked Chapter 9: How professionals create price targets and Chapter 10: Applying the risk-reward ratio to your portfolio.

As Charles says, "Smart investors create their own luck," and if you could add some IQ points by reading a book, this one would definitely do the job. Charles book is a "must read" for anyone who wants to improve his or her investment results.

Julie Jason, Author of
* The AARP Retirement Survival Guide
* Managing Retirement Wealth

3 of 3 people found the following review helpful

5.0 out of 5 stars Focuses on the fundamentals February 8, 2011

By Jeff & Hilary Gordon

Format:Hardcover

As a financial services professional, I found Rotblut's book refreshingly suitable for investors of all levels. For the beginner, it is simplistic enough to grasp the basics. For the experienced investor, it offers some pertinent reminders important to security and risk analysis. Closer to home, I took a few ideas, ones that had long since been forgotten, and have implemented them to assist me in limiting risk within my clients' portfolios.