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In this sequel ot Swim with the Sharks Without Being Eaten Alive , Mackay, a Minneapolis envelope-maker, issues a flood of no-nonsense business advice in the form of original aphorisms and short, germane examples, all delivered with high spirits and ever-bubbling humor. "The sale begins when the customer says yes," he declares. "ASTONISH them . . . get it there before you said you would . . . " Mackay offers detailed programs to motivate customers and employees, and tells success stories of consumer needs perceived and fulfilled--pantyhose shops, walk-in medical clinics. He also stresses the importance of entrepreneurial courage, such as his own insistence on lengthy titles for his books. First serial to Success magazine; BOMC and Fortune Book Club alternates.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Like Mackay's previous best seller, How To Swim with the Sharks Without Being Eaten Alive ( LJ 4/15/88), this work is filled with anecdotes and typical Mackay tips. Beginning with how to get a job, he uses hints and stories to show how to get ahead in the business world. The work is composed of 85 lessons broken into seven groupings, with each lesson usually only a couple of pages in length. Each grouping relates to specific aspects of a business career, e.g. "Harvey Mackay's Short Course on Getting Started" or "Working Your Way Up" or "Running the Show." In addition there are 35 "Quickies," usually a page or less in length, that explicate a point, e.g. "Find One Good Idea, and You Can Use It Forever." Sure to be a best seller. Recommended for all business collections that include popular works. Previewed in Prepub Alert, LJ 9/1/89.
- -- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
One of America's favorite business sages is back again with another collection of timeless advice for anyone who has to earn a living and forge a way of life. Read morePublished on August 26, 2011 by Shaun Heneghan
Beware the Naked Man Who Offers You His Shirt was ranked as one of the top 15 most inspirational business books of all times according to the New York Times, author Harvey Mackay... Read morePublished on August 21, 2011 by goldenrulecomics
I had a bet with my friend. If this one as good as Harvey's first bestseller, I'll give you my shirt. Well, I lost it. Read morePublished on August 8, 2007 by Xavier Sehar