Beware Wet Paint; Designs By Alan Fletcher [Hardcover]

Editors of Phaidon Press (Author), Rick Poyner (Author)

Book Description

Publication Date: April 25, 1996

This work is a monograph of the career of Alan Fletcher, containing details of more than 100 design solutions drawing from his 30-year career, including company logos, sign systems, typography, and the Zodiac Calenders. An essay on his life and career is also featured. Fletcher was a co-founder of design agency Pentagram and has been associated with for example, Reuters, Lloyd's of London, IBM, Olivetti, and Pirelli. Part biography and part monograph, the book presents details of Fletcher's designs for a wide range of clients both private and corporate. Its approach is didactic rather than presentational and may be used as a teaching aid for other designers as a showcase for Fletcher's work. The projects are grouped under a series of 13 headings, such as optical illusion, body language, recycling stuff, and making marks. Each section has an accompanying text by Jeremy Myerson which explains how each graphic solution was developed. An interview with Rick Poyner adds insights into Fletcher's own thinking and how he manipulates the design process.

Editorial Reviews

About the Author

Alan Fletcher was a founder member of the design group Pentagram and is renowned as a designer of unique style and purpose. In a long and distinguished career, he has been associated with some of the most progressive patrons of modern design, including Reuters Lloyd's of London, IBM, Herman Miller, Olivetti, Pirelli, Fortune and Domus. He was consultant Art Director to Phaidon Press. Jeremy Myerson is professor of design studies and co-director of the Helen Hamlyn Research Centre at the Royal College of Art, London. A former editor of Design Week, which he founded in 1986 as the world's first weekly news magazine for design consultants, he is the author of a number of books on design and communication, including Rewind: 40 years of Design and Advertising, published by Phaidon in 2002. --This text refers to the Paperback edition.

Product Details

• Hardcover: 266 pages
• Publisher: Phaidon Press (April 25, 1996)
• Language: English
• ISBN-10: 0714833541
• ISBN-13: 978-0714833545
• Product Dimensions: 10 x 8.4 x 1.3 inches
• Shipping Weight: 2.9 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,957,204 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 7 people found the following review helpful:

4.0 out of 5 stars Insightful, opens perceptions, October 23, 1999

By A Customer

This review is from: Beware Wet Paint; Designs By Alan Fletcher (Hardcover)

Reading through this book really hepled me to see the importance of well thought-out design. Alan Fletcher's grasp of communicative design is amazing. This book will inspire any graphic designer at any level.