The Beyblade Regional Tournament is in full swing as Tyson, Max, Ray and even Kenny prepare to battle and dethrone the reigning champ Kai. In the semi-final match Tyson faces-off with Ray, his troughest competitor thus far. As the best of three gets underway, Tyson's Beyblade suffers a devastating blow. Now Tyson must fix his blade in time for the second round of the match or he will be disqualified! Will Tyson be able to progress to the finals? Battle Highlights! Three best episodes from the first 6 episodes. KEY SALES POINTS Battle Highlights!!! The best 3 episodes from the first 6. * Wildly successful TV series: As seen on abc family - one of the hottest shows among 6-12 boys - #1 TV Show in Core Demographic (Boys 6-11) - Airs 9 Times Per Week - #1 TV Show Among Kids 2-11 - #2 TV Show Among Teens 12-17 * International - #1 TV Show on UK Among Kids 10-15 - #2 TV Show on UK Among Kids 4-15 * Master Toy Licensee - Toys available from Hasbro - National Multi-Media Advertising Campaign * Over 50,000,000 toys sold to date * Post-street date advertising campaign - National Radio - Top 45 Markets on #1 Kid’s Radio Network - National Spot TV - Top 35 Markets * National Kid's Meal QSR Promotional - Summer 2003 * National Live Events And Tournaments - Summer 2003 * WWW.BEYBLADE.COM - One-Stop Online Brand Community Featuring: - Tournament Event Information - Competition And Battle Stratgies - Online Chat Facility - Brand Info - Partner Links - Online Games - In-School Club Program
