Beyond 2000: The Future of Direct Marketing [Hardcover]

Jerry I. Reitman (Author), James G. Oates (Foreword)

1.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: January 1994

Find out how 28 specialists from fields as diverse as communications, media, list brokerage, retail, publishing, and agency management feel trends will impact all direct marketing categories and discover creative techniques, tools, and strategies that will add new power to your direct marketing arsenal. You'll find out how to:
-- Solve the strategic challenges of a global environment
-- Craft messages that stand out
-- Integrate telemarketing into print, mail, and broadcast campaigns

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Find out how 28 specialists from fields as diverse as communications, media, list brokerage, retail, publishing, and agency management feel trends will impact all direct marketing categories and discover creative techniques, tools, and strategies that will add new power to your direct marketing arsenal. You'll find out how to:
-- Solve the strategic challenges of a global environment
-- Craft messages that stand out
-- Integrate telemarketing into print, mail, and broadcast campaigns

Product Details

Hardcover: 268 pages
Publisher: McGraw-Hill/Contemporary (January 1994)
Language: English
ISBN-10: 0844234508
ISBN-13: 978-0844234502
Product Dimensions: 9.2 x 7.6 x 1.1 inches
Shipping Weight: 1.8 pounds

Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #7,761,584 in Books (See Top 100 in Books)

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7 of 9 people found the following review helpful:

1.0 out of 5 stars Don't waste your money!, June 2, 1999

A Customer (Belgium) - See all my reviews

This review is from: Beyond 2000: The Future of Direct Marketing (Paperback)

I am interested in starting a direct marketing business and thought the title of this book was just what I needed. Besides, it is written by a full collection of professionals. But once you start reading it, you realize these guys missed the internet boat. There are a few interisting points, here and there, but you could get them in almost any direct marketing book.

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