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7 of 9 people found the following review helpful:
1.0 out of 5 stars Don't waste your money!, June 2, 1999
This review is from: Beyond 2000: The Future of Direct Marketing (Paperback)
I am interested in starting a direct marketing business and thought the title of this book was just what I needed. Besides, it is written by a full collection of professionals. But once you start reading it, you realize these guys missed the internet boat. There are a few interisting points, here and there, but you could get them in almost any direct marketing book.
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Beyond 2000: The Future of Direct Marketing
Beyond 2000: The Future of Direct Marketing by Jerry I. Reitman (Paperback - Sept. 1996)
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