In her newest book, Terry Axelrod shares how to take your organization's implementation of the Benvon Model to the next level of cultivating and connecting with donors. This book will enable you to expand this mission-based approach into a comprehensive system that continually grows new supporters into major donors. This is a book for those truly committed to achieving long-term sustainable funding for their favorite nonprofit. Beyond the Ask Event gives you the tools to build the bridge from the Ask Event to sustainable funding and keep the pipeline filled with passionate donors. Chocked full of step-by-step exercises, scripts, templates, and checklists to guide your team through the process, Beyond the Ask Event is the one book you'll need to move forward if you are serious about attaining sustainable funding.
TERRY AXELROD, founder and CEO of Benevon, has more than 30 years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give--in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship.
Terry created the Benevon Model in 1996 after serving as Development Consultant to Zion Preparatory Academy, an inner city Christian Academy in Seattle, from 1992-1995. There she designed and implemented the fundraising and marketing programs which yielded $7.2 million in 2 ½ years as well as national recognition of the program, including a cover story in the Chronicle of Philanthropy.
Author of Missionizing Your Special Events, Beyond the Ask Event, the Raising More Money Series, and The Joy of Fundraising, Terry is a sought-after speaker, both nationally and internationally. Her passion and commitment to the possibility of sustainable funding for all nonprofits drives the mission of Benevon and each of its programs. "The donors are truly out there--wanting to contribute; it's up to the organizations to connect them powerfully to their work and nurture that connection over time. Our programs give them the tools to do that successfully."
Terry currently serves as a Life Trustee of Swedish Medical Center and a Lecturer at the University of Michigan, School of Social Work. She received her Masters of Social Work and Bachelors degrees at the University of Michigan.
