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34 of 34 people found the following review helpful:
5.0 out of 5 stars
Buy This Book and Sell More Books, March 6, 2004
This review is from: Beyond the Bookstore with CDROM (Hardcover)
Every page of this well-researched book has ideas that can help you sell more books--from a few to a few hundred thousand. It doesn't take long for a publisher to learn that bookstores are not the best places to sell books. Huge discounts, long waits for payment (often six months or more), and the dreaded returns make bookstores less than attractive markets. So what's a publisher to do? Find other places that will buy your books. 'Beyond the Bookstore' is your map to finding sales opportunities. The 79 strategies give specific information that will help you identify special markets for your books, locate the people who will buy from you, and make the sale. Some of the special markets identified include warehouse clubs, supermarkets, corporations, book fairs, airport stores, catalogs, museum stores, book clubs and home shopping networks. Strategies include lots of how-to, with success stories, detailed tips and contact information. These strategies will work for large publishers, small presses, self-published authors, and (in many cases) Print on Demand titles. There are even strategies for leveraging your content to create new products, in addition to books. The CD-ROM included with the book walks you through the process of creating a detailed marketing plan and timeline. I had high expectations for 'Beyond the Bookstore,' and those expectations were exceeded. If you want an easy to follow, step-by-step plan to open new markets for your books, you need 'Beyond the Bookstore.' Cathy Stucker
Special Interests Publishing
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23 of 23 people found the following review helpful:
5.0 out of 5 stars
Packed with Useful Information!, March 30, 2004
This review is from: Beyond the Bookstore with CDROM (Hardcover)
If you can get your book into traditional bookstores, great. But don't overlook the many other lucrative markets out there. Brian Jud's "Beyond The Bookstore" does an excellent job of describing these markets. But he doesn't stop there. Brian explains exactly how to break into special markets and provides detailed, useful contact information. Ever wonder how to sell your book directly to libraries? On page 159, Brian points out there are at least 117,418 libraries (including public, academic, and school) across the United States. In the pages that follow, he explains exactly how to market to libraries, and he includes contact information for library wholesalers you may want to work with. He ends this section with a true story of an author's successful library book tour. In addition to explaining how to approach places like Target & Safeway, airport shops & museum stores, Brian gives practical pointers on everything from promoting perpetually to getting book reviews. A valuable resource which I'm benefitting from immensely in my ever-growing search for new markets for my book. I highly recommend this book to every author. Don't limit yourself -- think outside the box! Beyond The Bookstore will open your eyes to greater opportunities and point you in the right direction. -- Graciela Sholander, http://dreamitdoit.net
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20 of 20 people found the following review helpful:
5.0 out of 5 stars
For Every Book Author, May 12, 2006
This review is from: Beyond the Bookstore with CDROM (Hardcover)
You've invested a great deal of writing time and energy into producing an excellent manuscript or a nonfiction book proposal. Now put yourself in the shoes of the acquisitions editor. Each year you receive literally hundreds of these proposals from literary agents and authors. How do you find a proposal that stands out from the crowd? (Hint: It's not the proposal on colored paper.)
For the last several years, as an acquisitions editor, I've been on the receiving end of these proposals and manuscripts. I love to find an author who knows the necessity of a sales partnership with the publisher. These authors understand it takes more than an excellent book but they need to actually work at selling large volumes of the book. Beyond the Bookstore helps the author better understand about how books are sold.
Have you ever read the sales numbers of a particular book and wondered how that particular book ever sold in the bookstore? Some of those big sales numbers have been outside the bookstore. In fact, more than half of all books sold each year are sold outside of bookstores.
Beyond the Bookstore is a valuable resource for any writer to think outside the box. Jud covers 79 specific strategies for generating "special sales." A special sale is anything outside of the traditional bookstore setting. As you read this book, you determine which ideas are appropriate for your book then incorporate these sales ideas into your nonfiction or fiction book proposal. When you include this type of information from the beginning of the publishing process, it will show your publisher your good intention to be proactive in the sales process. Proactive authors who understand how to sell books are attractive authors to any publisher.
Reed Business also produces Publisher's Weekly and this book is loaded with current statistics and contact information such as, "Today, the worldwide book market approximates $90 billion. Almost one third of those sales occur in the United States. Over the past ten years, the amount of sales through traditional outlets is decreased by 11 per cent (down 19 per cent without factoring Internet sales), and sales through non-bookstore outlets have increased by 8 per cent."
Three major advantages of special sales include control over your destiny, customization potential and nontraditional market segmentation. As an additional resource, this book includes a CD-Rom to help generate a marketing plan and give the right emphasis for each market channel. Yes, your publisher should generate the marketing plan but they only can give each book a limited amount of potential. Only the author has the passion and intense interest in their book.
Use this book to increase your sales and strengthen your book proposals.
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