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Beyond Borders: Web Globalization Strategies Paperback – September 1, 2002

ISBN-13: 978-0735712089 ISBN-10: 0735712085 Edition: 1st

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Editorial Reviews

Review

"Beyond Borders puts the world in World Wide Web. No detail is too small for this authoritative work"

--Communication Arts Magazine

About the Author

John Yunker is the founder of Byte Level Research (bytelevel.com), a web content strategy firm. He has extensive web development and web globalization experience in a number of languages. He has worked with a wide range of Fortune 500 companies, as both a consultant and employee, most recently as Senior Program Manager at Microsoft. He has authored a number of landmark reports, including The Web Globalization Report Card. He also writes the popular blog Global by Design (globalbydesign.com).
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Product Details

  • Paperback: 576 pages
  • Publisher: New Riders; 1 edition (September 1, 2002)
  • Language: English
  • ISBN-10: 0735712085
  • ISBN-13: 978-0735712089
  • Product Dimensions: 6.9 x 1.2 x 9 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #694,593 in Books (See Top 100 in Books)

More About the Author

John lives in Ashland, Oregon and is co-founder of Ashland Creek Press, an independent publisher devoted to animal rights and environmental themes. He is author of the novel The Tourist Trail and editor of the short-story anthology Among Animals: The Lives of Animals and Humans in Contemporary Short Fiction.

He's also a web globalization geek -- helping companies improve their multilingual websites. He believes that the Internet should be fully accessible to all people, regardless of where they live or what languages they speak. For more than a decade he has written about web globalization, including the landmark report The Web Globalization Report Card. He is author of The Art of the Global Gateway and The Savvy Client's Guide to Translation Agencies.

Customer Reviews

4.5 out of 5 stars
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See all 14 customer reviews
In addition, the text is peppered with suggestions for further reading.
Asia_Business_Intelligence
Mr. Yunker provides real world examples and problem areas as well as easy to follow solutions.
Cynthia Delcourt
This book would have saved me months of work and helped me do a better job.
Amazon Customer

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on November 18, 2002
Format: Paperback
I am an eager student of business models and strategies, especially of those formulated for organizations involved in e-business. For that reason, this book's subtitle ("Web Globalization Strategies") caught my eye but I did not know quite what to expect as I began to read it. In the Introduction, Yunker explains precisely what the book is -- and is not -- about. Here is a brief excerpt:
"We live in a world of many languages, many cultures, and many countries, yet we all share one Internet. Initially, English dominated the Internet because English speakers dominated the Internet. Today, more than half of all Internet users are not native-English speakers.
"Want to increase your potential online audience by 200 million people? Create French, Italian, German, and Spanish web sites. Add Japanese and Chinese, and you'll gain another 200 million -- without opening a single international office. Web globalization will open your organization to virtually unlimited opportunities, but also many risks. This book offers guidelines and suggestions for bridging the borders between languages, cultures, countries, and ultimately, people."
Yunker carefully organizes his material within seven Parts, with Part VII ("Appendices") consisting of an in-depth glossary and reference section. He also provides a listing of country codes, language codes, and character sets as well as a chart which explains the significance of various colors around the world. In Parts I through VI, Yunker answers questions which include:
* What are the basics of Web globalization (e.g. lingo and key concepts) to "get a taste" for navigating the multi-lingual Internet?
* What are some of the most common mistakes which organizations make when taking their Web sites global? How and why?
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12 of 13 people found the following review helpful By Maxim Masiutin on December 1, 2002
Format: Paperback Verified Purchase
This book covers such issues of web site globalization as translation, design, development and management. Besides that, it shows in various examples and case studies that globalization aspects should be taken with care to avoid cultural, legal, technical and linguistic traps and pitfalls.
However, not all of the advices should be taken literally, because they can be the author's guessing, not experience. An example is the advice to use Unicode characters to display textual language selection menu in a global gateway web site. Rather than merely not displaying the characters of fonts not installed on a user's computers, a web browser may offer the user to download and install all the fonts needed to properly display all of the characters used on the page. Thus, the North American user will need to download fonts for Traditional Chinese, Kanji and so forth. The user may however choose to skip downloading fonts, but the question dialog box may nag the users, but the author writes nothing about this.
The book tends to expose problems, rather than to focus on solutions, because the solutions in this particular topic (web globalization) may quickly become outdated. Thus, the book encourages the reader to do further research, and offers references to companies that provide translation services and software for web content-management frameworks with globalization support.
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4 of 4 people found the following review helpful By Asia_Business_Intelligence on December 15, 2002
Format: Paperback
This is a fine book I recommend wholeheartedly to business executive and IT professional alike.
Indeed, it is perhaps the most accessible "textbook" I have ever read: well-organized, clearly written and handsomely formatted, Beyond Borders identifies and discusses the business and IT issues involved in making your website "globally ready." John Yunker takes the reader through the process of globalizing from inital preparation to final product.
But this is not a book on theory: it is practical throughout. The author's discussions of "how to do it" are supplemented in virtually every chapter with examples of "how it has actually been done" by companies such as Fedex, GE, Monster, etc. and complemented by brief Q&As with site project managers. In addition, the text is peppered with suggestions for further reading. The index is thorough and useful, and the author clearly lists sources where necessary.
As a writer myself (of the Asia Business Intelligence website), I am primarily concerned with business books that deal directly with Asia. However, Beyond Borders succinctly and practically deals with the business issues involved in web globalization -- one most businessmen are forced to confront -- while explaining the technical issues in plain English. John Yunker deals with all the salient issues you will neet to get a grasp of: global branding, budgeting, project management, language translation, character sets, the applications your company will need to create globalized web pages, etc.
So, if you are responsible for hitting international sales targets or if you manage or work in international marketing, advertising, public relations, market research, or training, you should read this book.
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9 of 11 people found the following review helpful By PK on October 6, 2006
Format: Paperback Verified Purchase
If you want to localize your website following advice from an author who:

1) Believes that people in Iran speak Arabic;

2) Thinks that the "circle" is an accent used in Czech;

3) Thinks that "Czechoslovakia" still exists;

4) Thinks that the word "flu" is not understood in the UK;

5) Thinks that Telugo is a more important language for website localization than Italian;

6) Thinks that Romansch is related to German;

7) Thinks that German capitalization is "more complicated than in English"

by all means go ahead.
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Beyond Borders: Web Globalization Strategies
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