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Beyond Code: Learn to distinguish yourself in 9 simple steps! Hardcover – September 1, 2005
About the Author
More About the Author
Rajesh is currently the president of Foresight Plus, LLC. He also serves on the boards of multiple privately held companies in the United States and in India.
He is currently working on his next book dealing issues related to making a transition from an employee to an entrepreneur.
Top Customer Reviews
As another reviewer mentioned, the author seems to have written this book just for the sake of writing a book. He attempts to be Norman Vincent Peale, Dale Carnegie, Samuel Smiles, Steven Covey, Tom Peters, Napoleon Hill, and Peter Drucker in less than a hundred pages of content. His effort to join the guru industry simply lacks substance, rigor, or insightfulness. Two small paragraphs on improving communication skills? And both of these about pausing to look over an email before sending it?
Unless you are a school kid willing to stomach grandpa's unexciting counsels on how to succeed in the world of work, you would avoid the book.
Another common theme in the book that I found itriguing was that almost all practical steps required you to take help from a friend, mentor, partner in order to put into practice your regimen. This is a very valuable contribution of the book which is missing in most of the other books of this genre.
The appeal of the book is significantly enhanced by the personal touch and sincerity of the author. I am sure a lot of readers from the software,high-tech industry will relate to these anecdotes.
There are some aspects that I would have certainly liked to see enhanced or modified. The first and foremost is a deeper level of discussion about the basis of the book and how the author arrived at the 9 steps. The common philosophical basis of the 9 steps is somewhat missing in the book.
Another area is the quotes at the beginning of each chapter which at least I dont find unique or particularly relevant. It would have been perhaps better to keep with the book theme of personal anecdotes and instead of quotes to include a little longer stories about other people.
Overall this is a very useful and intriguing book from Rajesh Setty and I look forward to reading his other books or blogs.
The best part of the book is that it blends advice with interesting practical anecdotes that strike a chord and stick to your mind.
Read it. More importantly ... practice it. Your life and career will be that much better for it.
Beyond Code's subtitle "Learn to distinguish yourself in 9 simple steps" holds the promise of easily-mastered secrets to success as in "read once, excel forever." On the contrary, Setty makes no bones about how challenging it is to become recognized for who you are in today's tough business climate. Setty describes how building character to distinguish yourself as a well-rounded professional in the world of high technology requires persistence, patience and a process. Fortunately for those of us who care about excellence, Setty's book provides a wonderful framework for just that.
Setty first identifies and then dissects a global problem among high-tech professionals that he has personally observed while working on three continents--the problem of human technical obsolescence. He then engages the reader in a very innovative "partnership" to work through the nine chapters or "lessons" that comprise the bulk of Beyond Code's 119 pages (plus front matter).
You might ask why the book is so short compared to most 300+ page business books. In truth, no more space was needed. Beyond Code is a concise yet richly informative handbook, even an "almanac" as they called them in the past.Read more ›
Rajesh shows the value of differentiating yourself as an IT professional, instead of becoming a commodity. He goes on to explain in a simple, step by step way, how to achieve that. In fact, the simplicity of the message can be decieving.
I do believe it is critical to set ourselves apart as IT professionals. Competition is no longer just regional or national but on a global level. If we allow ourselves to be classified as widgets and sell our servies as commodities (e.g. Senior Java Developer, Project Manager 2) then we are certain to be paid less and less over time and to be treated as cattle.
This approach is something I have been working on since reading The Brand You 50 book from Tom Peters. Rajesh picked up where Tom left off and targeted his book to IT professionals. He shares his ideas, action steps, and personal stories to inspire you to make positive changes.
The challenge with books like this one is that simply reading the book does nothing. You have to put the material to work to create changes in your life. I like that Rajesh includes a simple exercise at the end of each chapter. These exercises include an accountability partner so that readers will follow through and complete the exercise. I confess that I breezed through the book without completing the exercise. I do intend to go back through, prioritize, and tackle the exercises that will help me the most.
Most Recent Customer Reviews
Makes us bit more focused and identify what we want and able to make decisions in that direction than direction less person.very relevant for me.Published on December 19, 2010 by Murthy
A truly wonderful system, complete with methods and follow up exercises that help you realize the focus that is needed to excel in your professional life. Read morePublished on April 18, 2007 by Balamurugan Krishnan
Rajesh Setty's "Beyond Code" is a deceptively simple prescription for getting out of the rut of today's complex workplace. Read morePublished on October 30, 2006 by Dilip G. Saraf
Rajesh Setty's 'Beyond Code' is a book that anyone in the IT industry must read. Even if you are not from IT, you will find it reveling. Read morePublished on October 22, 2006 by Vinayak Kamat
Even though this books targets to distinguish yourself in the technology professional world, it does not limit there. Read morePublished on September 17, 2006 by Aditya A. Kothadiya
BEYOND CODE: LEARN TO DISTINGUISH YOURSELF IN 9 SIMPLE STEPS gathers notes, charts and insights put together by the author over a ten-year period: it comes from one who is chairman... Read morePublished on July 24, 2006 by Midwest Book Review
Oprah Winfrey talked about "Aha" moments and this book is filled with those and it is hard to stop smiling when reading the chapters. Read morePublished on July 11, 2006 by Harsha Raghavan
As an IT professional with more than 20 years of IT experience, I have read dozens of books on computer software engineering, but this book goes to the very heart of what it takes... Read morePublished on June 22, 2006 by Thomas Mauser
This is an excellent self help book for any technology professional. I read it last weekend and I already see my daily routine in a very different way. And with a lot of wisdom. Read morePublished on June 21, 2006 by P. Reddy