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Beyond Code: Learn to distinguish yourself in 9 simple steps! Hardcover – September 1, 2005


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Product Details

  • Hardcover: 119 pages
  • Publisher: SelectBooks; 1st edition (September 1, 2005)
  • Language: English
  • ISBN-10: 1590791029
  • ISBN-13: 978-1590791028
  • Product Dimensions: 6.4 x 0.7 x 9.2 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #2,053,184 in Books (See Top 100 in Books)

Editorial Reviews

Review

Read this book as if your life depends on it. It does. -- From the Foreword by Tom Peters

About the Author

An entrepreneur, business leader and acclaimed author, Rajesh Setty wrote his first novel at the age of nine. Most of Setty's career has involved managing people and projects in India, Malaysia, Singapore, France and United States. In late 2000, Rajesh co-founded CIGNEX and served as its President and CEO until May of 2005.

More About the Author

Rajesh Setty is an Entrepreneur, Author, Student and a Teacher.

Rajesh is currently the president of Foresight Plus, LLC. He also serves on the boards of multiple privately held companies in the United States and in India.

He is currently working on his next book dealing issues related to making a transition from an employee to an entrepreneur.

Customer Reviews

Your life and career will be that much better for it.
Navin V. Nagiah
Overall this is a very useful and intriguing book from Rajesh Setty and I look forward to reading his other books or blogs.
Ajit Patankar
This book is really a must read for all IT professional and I would highly recommend it.
Mahesh Baxi

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Ajit Patankar on November 25, 2005
Format: Hardcover
Beyond code is more than a 'easy-to-read' self improvement/self realization book. It is an effective guide for practicing what is preached in the book. It is hard to argue with any of the points in the book. However, if you are convinced of the value of the arguments, the book suggests practical steps that you can take to practice the points.

Another common theme in the book that I found itriguing was that almost all practical steps required you to take help from a friend, mentor, partner in order to put into practice your regimen. This is a very valuable contribution of the book which is missing in most of the other books of this genre.

The appeal of the book is significantly enhanced by the personal touch and sincerity of the author. I am sure a lot of readers from the software,high-tech industry will relate to these anecdotes.

There are some aspects that I would have certainly liked to see enhanced or modified. The first and foremost is a deeper level of discussion about the basis of the book and how the author arrived at the 9 steps. The common philosophical basis of the 9 steps is somewhat missing in the book.

Another area is the quotes at the beginning of each chapter which at least I dont find unique or particularly relevant. It would have been perhaps better to keep with the book theme of personal anecdotes and instead of quotes to include a little longer stories about other people.

Overall this is a very useful and intriguing book from Rajesh Setty and I look forward to reading his other books or blogs.
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8 of 10 people found the following review helpful By Navin V. Nagiah on October 4, 2005
Format: Hardcover
The title of the book is mis-leading. This book is not just for software professionals. It is a great read for just about any professionals who want to raise their performance up a notch; for any professional who is interested in doing better in not just their professional but also their personal lives. Any professional who has the discipline to read this book and diligently practice what it says will achieve lasting success & satisfaction.

The best part of the book is that it blends advice with interesting practical anecdotes that strike a chord and stick to your mind.

Read it. More importantly ... practice it. Your life and career will be that much better for it.
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7 of 9 people found the following review helpful By Alan Lattanner on October 18, 2005
Format: Hardcover
Beyond Code is a unique and valuable contribution to the already rich literature on personal development. Written from the perspective of an IT (information technology) professional, the book has a message for an even broader audience of professionals. That audience would include all those who wish to move beyond a working lifestyle of project after project, even when great technical competence is required, to one that also encompasses rewarding business or personal relationships and deep self-satisfaction.

Beyond Code's subtitle "Learn to distinguish yourself in 9 simple steps" holds the promise of easily-mastered secrets to success as in "read once, excel forever." On the contrary, Setty makes no bones about how challenging it is to become recognized for who you are in today's tough business climate. Setty describes how building character to distinguish yourself as a well-rounded professional in the world of high technology requires persistence, patience and a process. Fortunately for those of us who care about excellence, Setty's book provides a wonderful framework for just that.

Setty first identifies and then dissects a global problem among high-tech professionals that he has personally observed while working on three continents--the problem of human technical obsolescence. He then engages the reader in a very innovative "partnership" to work through the nine chapters or "lessons" that comprise the bulk of Beyond Code's 119 pages (plus front matter).

You might ask why the book is so short compared to most 300+ page business books. In truth, no more space was needed. Beyond Code is a concise yet richly informative handbook, even an "almanac" as they called them in the past.
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4 of 5 people found the following review helpful By Roger Moore on January 29, 2010
Format: Hardcover
This book is nothing more than a blitzkrieg of common sense that often passes for "insights and practices." This vain attempt to provide a magic potion amounts to scatterbrain suggestions in the form of page fillers, weak narrative and prose, poor grammar, and incoherent organization of ideas.

As another reviewer mentioned, the author seems to have written this book just for the sake of writing a book. He attempts to be Norman Vincent Peale, Dale Carnegie, Samuel Smiles, Steven Covey, Tom Peters, Napoleon Hill, and Peter Drucker in less than a hundred pages of content. His effort to join the guru industry simply lacks substance, rigor, or insightfulness. Two small paragraphs on improving communication skills? And both of these about pausing to look over an email before sending it?

Unless you are a school kid willing to stomach grandpa's unexciting counsels on how to succeed in the world of work, you would avoid the book.
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1 of 1 people found the following review helpful By A. C. Mersino on October 27, 2005
Format: Hardcover
I pre-ordered a copy of Rajesh's book after reading about it on Tom Peter's blog. I was excited to read it and am happy to report that I was not disappointed with the book.

Rajesh shows the value of differentiating yourself as an IT professional, instead of becoming a commodity. He goes on to explain in a simple, step by step way, how to achieve that. In fact, the simplicity of the message can be decieving.

I do believe it is critical to set ourselves apart as IT professionals. Competition is no longer just regional or national but on a global level. If we allow ourselves to be classified as widgets and sell our servies as commodities (e.g. Senior Java Developer, Project Manager 2) then we are certain to be paid less and less over time and to be treated as cattle.

This approach is something I have been working on since reading The Brand You 50 book from Tom Peters. Rajesh picked up where Tom left off and targeted his book to IT professionals. He shares his ideas, action steps, and personal stories to inspire you to make positive changes.

The challenge with books like this one is that simply reading the book does nothing. You have to put the material to work to create changes in your life. I like that Rajesh includes a simple exercise at the end of each chapter. These exercises include an accountability partner so that readers will follow through and complete the exercise. I confess that I breezed through the book without completing the exercise. I do intend to go back through, prioritize, and tackle the exercises that will help me the most.
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