Customer Reviews

Beyond the Brief, Communication Strategies for Lawyers and Legal Marketers

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The nitty-gritty of law firm media relations is Goldstein's topic, and she's well equipped to provide the answers. She is chief marketing officer at WilmerHale and one of the relatively few law firm CMO's to have a journalism background. She's a former newspaper and TV reporter and holds a master's degree in journalism from Columbia University.

Probably because of her training in journalism, Goldstein's prose is quite different from that of many writers of business and management how-to books. Goldstein writes straightforwardly and stays away from jargon of all varieties. This book is long on specifics and short on buzzwords. She counsels her readers on such questions as what soft drinks not to consume before TV interviews, which publications cover the intellectual property world, and how much a public relations firm will typically charge per month. Altogether a very useful book in this field.