Beyond Design: The Synergy of Apparel Product Development (2nd Edition) [Hardcover]

Sandra J. Keiser (Author), Myrna B. h. Garner (Author)

Book Description

Publication Date: September 30, 2008 | ISBN-10: 1563675560 | ISBN-13: 978-1563675560 | Edition: 2nd

This practical text takes students step-by-step through the preproduction processes of
apparel product development: planning, forecasting, fabricating, developing silhouettes
and specifications, pricing, and sourcing. It demonstrates how these processes must be
coordinated to get the right product to retail when consumers want it and at a price they
are willing to pay. Based on consultations with some of the most successful and innovative
firms in the fashion business, the Second Edition covers the evolving partnerships among
textile suppliers, product developers, manufacturers, and retailers as they work to develop
apparel products in today s customer-driven environment.

Editorial Reviews

About the Author

Sandra J. Keiser, MS, ESRAB, FGI, ITAA, is an Associate Professor in the Fashion Department at Mount Mary College where she teaches courses in apparel design, trend analysis, and the apparel supply chain. She was chairperson of the Fashion Department for 22 years and continues to supervise interns and organize study tours to New York and Paris. She is a member of the International Textile and Apparel Association (ITAA) where she has served on the board and taken an active role in the ITAA Design Exhibition, and also a member of Educators for a Socially Responsible Apparel Business (ESRAB), and Fashion Group International (FGI).

Myrna B. Garner, PhD, AAFCS, ITAA, is an Associate Professor Emerita at Illinois State University. A former Fulbright Scholar, consultant with the United Nations Development Program in Jordan and Faculty Fellow with TC2, she has authored or co-authored articles for the Journal of Family and Consumer Sciences, Journal of Women & Aging, and Clothing and Textiles Research Journal. Her areas of interest include apparel product development and global trade in textiles and apparel. She is a member of International Textile and Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS), Illinois Association of Family and Consumer Sciences (IAFCS), American Society for Quality Textile and Needle Trades Division, and the American Society for Testing and Materials (ASTM) Apparel Sizing Committee.

Product Details

• Hardcover: 576 pages
• Publisher: Fairchild Pubns; 2nd edition (September 30, 2008)
• Language: English
• ISBN-10: 1563675560
• ISBN-13: 978-1563675560
• Product Dimensions: 11 x 8.5 x 1.1 inches
• Shipping Weight: 3 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #51,251 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Good Resource !!!!!!, February 5, 2011

By 

Kellie - See all my reviews

Amazon Verified Purchase

This review is from: Beyond Design: The Synergy of Apparel Product Debel (Hardcover)

This book provides a good overview of the product development process from different aspects of the fashion industry. I purchase the book as a requirement for a college course, but has found it to be very useful even after graduation.

3.0 out of 5 stars Merchandising Class, February 8, 2011

By 

CJ - See all my reviews

Amazon Verified Purchase

This review is from: Beyond Design: The Synergy of Apparel Product Development (2nd Edition) (Hardcover)

Ordered for Merchandising class. Informative but as the times change the information will become unusful. I confess I didn't read all of the chapters as I had an awesome instructor who was far more interesting than the text.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Exact Description, May 19, 2010

By 

Emily E. Thomas - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Beyond Design: The Synergy of Apparel Product Development (2nd Edition) (Hardcover)

Everything they had in the description was true and it was sent to me the same week I ordered.