Beyond Design: The Synergy of Apparel Product Development (Hardcover)

by Sandra J. Keiser (Author), Myrna B. h. Garner (Author)

Editorial Reviews

Product Description
This practical text takes students step-by-step through the preproduction processes of
apparel product development: planning, forecasting, fabricating, developing silhouettes
and specifications, pricing, and sourcing. It demonstrates how these processes must be
coordinated to get the right product to retail when consumers want it and at a price they
are willing to pay. Based on consultations with some of the most successful and innovative
firms in the fashion business, the Second Edition covers the evolving partnerships among
textile suppliers, product developers, manufacturers, and retailers as they work to develop
apparel products in today s customer-driven environment.

About the Author
Sandra J. Keiser is associate professor and chairperson of the Fashion Department at Mount Mary College. She served on the board of the International Textile and Apparel Association as chairperson of the Design and Aesthetics Committee from 1999-2001. She was a member of the planning committee for The Changing Shape of Fashion symposium in New York, planned in conjunction with the UN-sponsored 1999 International Year of Older Persons, and a speaker at the First International Conference on Rural Aging in 2000. She is also a member of Educators for Socially Responsible Apparel Business (ESRAB) and Fashion Group International.

Myrna B. Garner is Associate Professor Emerita at Illinois State University. A former Fulbright Scholar, consultant with the United Nations Development Program in Jordan and Faculty Fellow with TC2, she has authored or co-authored articles for the Journal of Family and Consumer Sciences, the Journal of Women & Aging, and Clothing and Textiles Research Journal. Her areas of interest include apparel product development and global trade in textiles and apparel.

Product Details

• Hardcover: 576 pages
• Publisher: Fairchild Pubns; 2 edition (September 30, 2008)
• Language: English
• ISBN-10: 1563675560
• ISBN-13: 978-1563675560
• Product Dimensions: 11 x 8.5 x 1.1 inches
• Shipping Weight: 3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #176,367 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 3 people found the following review helpful:

5.0 out of 5 stars Continuing the fashion/retail knowledge , January 29, 2008

By	christy j (Living life in Germany) - See all my reviews

Initially, I purchased this text book because one of the authors, Dr. Myrna Garner, was a professor of mine at Illinios State University. However, upon delving into the book, I realized how exciting and informative the book is for someone who has since graduated college, and is living in the "real world" of retail. Dr Garner is still teaching via this informative text book - and it's still just as exciting to hear what she has to tell us.

0 of 2 people found the following review helpful:

5.0 out of 5 stars Beyond Design, March 27, 2009

By	Richard N. Grant Jr. "Richard N. Grant Jr." (Covina, Ca) - See all my reviews (REAL NAME)

This review is from: Beyond Design: The Synergy of Apparel Product Development (Hardcover)

The book was in excellent condition and was received well within the promised timeframe. Very pleased with the transaction