Beyond the Gift Shop: Boost Revenue, Your Brand, and Patient Satisfaction with Strategic Hospital Retail (Ache Management Series) [Paperback]

Mindy Thompson-Banko (Author)

Book Description

ISBN-10: 1567933041 | ISBN-13: 978-1567933048 | Publication Date: December 31, 2008 | Edition: 1

Beyond the Gift Shop will inspire you to reconsider how healthcare and retail traditionally have worked together. Author Mindy Thompson-Banko has advised healthcare leaders on over 100 major retail initiatives. Use her expert advice to transform your existing retail efforts or launch a new concept. She uses real-world success stories to debunk common healthcare retail myths and to explain how retail generates new revenue while providing convenience and care for patients.

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About the Author

Mindy Thompson-Banko is the founder of Simply Retail, a consulting business serving independent and national retailers, shopping malls, retail manufacturers, e-commerce sites, and franchises. In 1999, she chose to redirect her company s retail expertise and focus solely on the healthcare industry. Over the past nine years, Thompson-Banko has consulted with thousands of healthcare leaders about the opportunities retail presents. She has been an advisor to healthcare senior executives on over 100 major retail initiatives now generating in excess of $100 million annually. Drawing on over 25 years of hands-on retail expertise, she has helped healthcare organizations look beyond their existing gift shops to define retail in profitable, patient-driven terms.

Product Details

• Paperback: 132 pages
• Publisher: Health Administration Press; 1 edition (December 31, 2008)
• Language: English
• ISBN-10: 1567933041
• ISBN-13: 978-1567933048
• Product Dimensions: 9.8 x 6.9 x 0.4 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,685,056 in Books (See Top 100 in Books)

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