Beyond Good Company: Next Generation Corporate Citizenship [Hardcover]

Bradley K. Googins (Author), Philip H. Mirvis (Author), Steven A. Rochlin (Author)

Book Description

Publication Date: December 10, 2007 | ISBN-10: 1403984832 | ISBN-13: 978-1403984838 | Edition: First Edition

The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Editorial Reviews

Review

"Beyond Good Company is a thoroughly researched, eye-opening account of how the best international companies add ‘happiness maximization’ to ‘profit maximization’ and compete on foresight--that is, think ahead about how their products and operations can solve critical societal problems. This book powerfully connects corporate citizenship to business strategy."

--Rosabeth Moss Kanter, author of Confidence: How Winning Streaks and Losing Streaks Begin and End and America the Principled: 6 Opportunities for Becoming a Can-Do Nation Once Again

 

"Even if some would argue that the Golden Age of corporate citizenship is coming to an end, now the hard, competitive slog starts. Business leaders aiming to succeed in complex, dynamic global markets know they have no option but to deal with the 1.0 compliance and 2.0 citizenship agendas. But as Googins, Mirvin, and Rochlin--a supergroup in their field--argue, we are seeing the emergence of a 3.0 agenda focusing on repurposing enterprise, on leverage, and on the scaling of entrepreneurial solutions for the world's great sustainability challenges: truly, next generation corporate citizenship."

--John Elkington, Founder and Chief Entrepreneur of SustainAbility and originator of the "triple bottom line"

 

"Beyond Good Company provides us a transformational path to global corporate citizenship for the 21st century. The new paradigm is one that is based on a pragmatic integration of corporate citizenship and good business performance. The authors rigorously frame the issues and then provide in-depth case studies of GE’s Ecomagination, IBM’s innovation jams, and other world-class examples of co-creating value for business and society. A must-read primer for forward-thinking leaders."--Noel Tichy, co-author with Warren Bennis of Judgment: How Winning Leaders Make Great Calls and Professor, The Ross School, University of Michigan

 

"The authors make a compelling case that no business leader or educator can afford to ignore. They vividly illustrate how the corporate citizenship agenda has moved far beyond traditional philanthropy and compliance to the heart of creating long-term value for both business and society--and they provide a valuable framework for managers to take this agenda forward."--Jane Nelson, Senior Fellow and Director, Corporate Social Responsibility Initiative, Kennedy School of Government, Harvard University

 

"This book pushes us to strip away the veneer of public relations and deal honestly with the toughest question: What is the fundamental relationship between business and the global challenges facing 21st-century society? Can we get beyond simplistic notions of good and become builders of lasting value?"

--Barbara Dyer, President & CEO, The Hitachi Foundation

About the Author

Bradley Googins is executive director of the Center for Corporate Citizenship at Boston College. He is one of the world’s leading experts on corporate citizenship and writes extensively on the subject.

 

Philip Mirvis is an organizational psychologist whose research and private practice concerns large-scale organizational change and the role of business in society. He is a research fellow at the Center.

 

Steven Rochlin is director of research and policy development at the Center. He is a frequent speaker at global forums regarding the role of business in society.

Product Details

• Hardcover: 288 pages
• Publisher: Palgrave Macmillan; First Edition edition (December 10, 2007)
• Language: English
• ISBN-10: 1403984832
• ISBN-13: 978-1403984838
• Product Dimensions: 9.2 x 6.2 x 1 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #938,592 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Terrific book - practical yet inspirational., December 3, 2009

By 

Jocelyne Daw "Author, Cause Marketing for Non... (Calgary, Alberta) - See all my reviews
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This review is from: Beyond Good Company: Next Generation Corporate Citizenship (Hardcover)

Perfect for anyone wanting to evaluate and elevate their corporate citizenship program. Lots of great examples, helpful tools to evaluate program and show the way forward. Highly recommend