Beyond Hype [Paperback]

Robert G. Eccles (Author), James D. Berkley (Author), Nitin Nohria (Author)

Book Description

Publication Date: January 1992

BEYOND THE HYPE gets past the verbiage to reveal how things actually get done in organizations. Good management, maintain the authors, comes from targeting appropriate action, communicating it through effective and inspiring rhetoric, and then ensuring that it is accomplished. For managers willing to accept the responsibility, they offer an encouraging message.

Product Details

• Paperback: 304 pages
• Publisher: Harvard Business School Press (January 1992)
• Language: English
• ISBN-10: 0875845061
• ISBN-13: 978-0875845067
• Product Dimensions: 9.1 x 6.1 x 0.9 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,260,161 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars One of the Best Books on Management, November 30, 2005

By 

The Inquirer (Ontario, Canada) - See all my reviews

This review is from: Beyond the Hype (Hardcover)

Since I am the first to review this book, I must assume that this book has never gotten the recognition that it deserves. It is from my point of view one of the dozen most useful books on management that I have run across. Combining this with Sayle's The Working Leader will allow someone who is seriously interested to appreciate the real work of the manager. This probably isn't a page turner for most readers, but it was for me. It is demanding and thought provoking. Yes, insight does require work.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Rare Insight into the Managerial Process, August 1, 2007

By 

Craig L. Howe "The Pointed Pundit" (Darien, CT United States) - See all my reviews
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Amazon Verified Purchase

This review is from: Beyond Hype (Paperback)

Shunning the latest concepts, the authors argue, managers do today what they have always done: mobilize action.

Great leadership is achieved by targeting appropriate actions, communicating it using simple and inspiring rhetoric and then getting it done. "Silver bullets," they argue, do not exist. Despite the proclamations of publicity-conscious consultants and revenue-hungry book publishers, the essence of management remains what it has always been:

1. Using and Understanding Rhetoric

2. Taking Action

3. Recognizing Individual Identities.

The book's first section posits that management relies on a classical definition of rhetoric. Managers live in a universe where language is used not only to communicate but also to persuade and to create. It acts as a powerful force that is always at work in an organization.

Almost every situation a manager faces during the course of his or her day has something to do with rhetoric: one-on-one conversations, team meetings, presentations to large and small audiences, memos, articles, project proposals, appropriate requests, strategic plans, vision statements. In each, managers wrestle with language in their quest to find solutions and the correct courses of action.

Second, despite the "flavor of the month" phenomenon common in our organizations, every decision revolves around meeting short-term objectives while retaining long-term flexibility.

Finally, managers depend on their people. Their ability to recognize unique talents and abilities plays a direct role in the success of their plans and ventures.

This is a book of uncommon wisdom. In my mind it is a sin that it has been allowed to go out of print. Good management comes from targeting correct action and communicating it to the proper people. The formula does not change. It is a message that any serious manager should read and cement into the cornerstone of his or her managerial style.