Beyond Instruction: Comprehensive Program Planning for Business and Education (Jossey-Bass Business & Management) [Hardcover]

William J. Rothwell (Author), Peter S. Cookson (Author)

Book Description

ISBN-10: 0787903280 | ISBN-13: 978-0787903282 | Publication Date: May 7, 1997 | Edition: 1st

Save time, money, and effort by planning your adult learning programs like a pro. This book outlines a systematic planning process for directors of learning
in business and education and offers comprehensive, hands-on guidance for the full range of planning tasks.

Editorial Reviews

Review

"A wonderful contribution to adult education literature that brings together the many approaches to program planning in a single, highly usable volume. Whether you're designing an educational program that is built around directive, collaborative or non-directive principles, this book is certain to provide new insights and ideas on all aspects of the program planning process. It is a well organized, clearly presented and comprehensive handbook that will have tremAndous value for both the practicing professional and the student." --S. Joseph Levine, professor, Department of Agricultural and Extension Education, Michigan State University

"A distinctive contribution of Rothwell and Cookson's contingency approach to program planning is their detailed attention to contextual analysis. In doing so, they have drawn broadly from examples, models, and preferences from the literature and from several of their surveys on needs assessment and evaluation practices and view points. The result is a book that explains the 'why' of practical guidelines based on a sound rationale." --Alan B. Knox, professor, Department of Continuing and Vocational Education, University of Wisconsin, Madison

"This is no ordinary book on planning. In fact, it is quite extraordinary in both the breadth and depth of its treatment. Rothwell and Cookson have effected that rare combination of speaking with clarity and lucidness to even the neophyte planner, while at the same time offering a comprehensive and well-researched document to even the most seasoned practitioner and scholar." --Marcie Boucouvalas, professor, Adult Education, Virginia Tech Graduate Center

"The two foundational models presented in this book represent a unique contribution to program planning. An understanding of the Lifelong Education Program Planning Model and its incorporation into educational and business settings will greatly facilitate planning as a strategic process. Its use along with the Contingency Based Program Planning Model offers versatility to planners in coping with ever-changing conditions." --John A. Niemi, Distinguished Teaching Professor, Adult Continuing Education, Department of Leadership and Educational Policy Studies, Northern Illinois University

From the Inside Flap

As human resource professional and adult educators scramble to respond to shrinking budgets and greater demands for competency, the role of the program planner becomes increasingly critical in both business and education settings. Yet, in far too many organizations, program planning activities are assigned without regard to sound practice or to the essential competencies necessary — and valuable time, money, and effort are wasted.Beyond Instruction offers a comprehensive overview of the program planning process for both new and experienced "directors of learning" in business, education, and other organizational settings. The book outlines a systematic planning process that analyzes emerging planner roles in business and education, and offers guidance for the full range of planning tasks — including assessing needs, setting goals, monitoring effectiveness, supervising instructors, budgeting, promoting, and recruiting.Drawing on both the authors' own research and the classic models of Houle, Knowles, Boyle, and Nadler, Beyond Instruction provides both a how-to manual for those new to the field and a reference for experienced trainers and educators. Beyond Instruction shows how to:

• assess learning needs and negotiate stakeholder interests
• identify target participants so as to design a program that will best accommodate their characteristics
• prioritize learning needs, and establish program purposes and objectives
• evaluate programs and training methods
• monitor changes affecting programs from both internal and external environments
• recruit and retain program participants
• promote and market the program effectively
• resolve common ethical dilemmas faced in program planning
• select, supervise, evaluate, and develop both full-time and part-time instructorsnsive overview of the process

See all Editorial Reviews

Product Details

• Hardcover: 304 pages
• Publisher: Pfeiffer; 1st edition (May 7, 1997)
• Language: English
• ISBN-10: 0787903280
• ISBN-13: 978-0787903282
• Product Dimensions: 9.6 x 7.3 x 1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,213,992 in Books (See Top 100 in Books)

More About the Author

William J. Rothwell, Ph.D., SPHR (1951-present) was born in Springfield, IL. His website is www.rothwell-associates.com, and you can see his videos on YouTube by searching on YouTube for WilliamJRothwell. He is currently a professor at The Pennsylvania State University, University Park campus and is also President of Rothwell & Associates, Inc, a consulting firm. He is a frequent conference keynote speaker and seminar presenter. His wife is Marcelina V. Rothwell, President of Greenhills Village Retirement and Assisted Living Residence in State College, PA (see http://www.greenhillsvillage.com/). His daughter is Candice S. Rothwell and his son his Froilan Perucho. Reach William at [e-mail].