" ... practical guide to consistently generating innovation.""In this bright, informative debut, McKinney ... writes that anyone can become an "idea person" "
"... an invaluable guide to extracting ideas from the book and applying them within an organization."
"McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."
Publisher Weekly 12/16/2011
"Offering vivid examples of how his approach has worked at HP and elsewhere ... "
"Valuable and ready for immediate use."
Kirkus Reviews 12/28/2011
"An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation. This book is a killer read for anyone who hopes to triumphantly succeed and not just survive."
--Peter Guber, author of the #1 New York Times bestseller, Tell to Win
"... getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."
--Geoffrey Moore, author of Crossing the Chasm
"Many assumptions about our business ultimately turn out to be wrong .... In Beyond The Obvious
, Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations."
-- Wendell P. Weeks, chairman and CEO, Corning
"Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
"I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart--or greatly enhance--your innovation efforts."—B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility
"Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products."—Satjiv S. Chahil, former global marketing chief, Apple