About the Author
Krishna Pendyala is a nontraditional life coach and speaker. He is also a former high-tech entrepreneur who set out years ago to write a book about achieving “success on your own terms,” but then changed course as he realized that true success and happiness depend on knowing who “you” really are. This led to Beyond the PIG and the APE, which invites each person to live as “the big YOU” — fully aware and joyfully alive. Born and raised in India, Krishna moved to the United States in 1984 for graduate studies. He stayed on to launch two multimedia companies and developed MediaSite, the industry-leading product for online lectures and webcasting. During the 1990s he began speaking and leading seminars on personal growth and effectiveness. Starting with corporate audiences, he has branched into working with people in all walks of life. Krishna’s current position merges his passions for business and life coaching: he is the Chief Operating Officer and Coach at Waldron Wealth Management, a private financial advisory firm. Krishna Pendyala holds a bachelor’s degree in civil engineering from the Indian Institute of Technology, Madras, and a master’s in educational foundations and media technology from Indiana State University. He has attended executive management programs at Carnegie Mellon University and Harvard, and constantly hones his coaching skills through a mix of professional courses and personal study. He is a Charter Member of TiE, the world’s largest entrepreneurial network, and has been active in many civic and charitable efforts in Pittsburgh, where he now lives with his wife and two children. He is the organizer of Pittsburgh NOW, a learning community devoted to attaining peace through presence; and the founder of Discover YOU, a group focused on raising inner levels of awareness. To learn more, please visit www.krishnapendyala.com.