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Beyond the PIG and the APE: Realizing SUCCESS and true HAPPINESS Paperback – May 28, 2011

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Product Details

  • Paperback: 292 pages
  • Publisher: Big YOU Media (May 28, 2011)
  • Language: English
  • ISBN-10: 0615435297
  • ISBN-13: 978-0615435299
  • Product Dimensions: 5.5 x 0.7 x 8.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #1,013,634 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Krishna Pendyala is a nontraditional life coach and speaker. He is also a former high-tech entrepreneur who set out years ago to write a book about achieving “success on your own terms,” but then changed course as he realized that true success and happiness depend on knowing who “you” really are. This led to Beyond the PIG and the APE, which invites each person to live as “the big YOU” — fully aware and joyfully alive. Born and raised in India, Krishna moved to the United States in 1984 for graduate studies. He stayed on to launch two multimedia companies and developed MediaSite, the industry-leading product for online lectures and webcasting. During the 1990s he began speaking and leading seminars on personal growth and effectiveness. Starting with corporate audiences, he has branched into working with people in all walks of life. Krishna’s current position merges his passions for business and life coaching: he is the Chief Operating Officer and Coach at Waldron Wealth Management, a private financial advisory firm. Krishna Pendyala holds a bachelor’s degree in civil engineering from the Indian Institute of Technology, Madras, and a master’s in educational foundations and media technology from Indiana State University. He has attended executive management programs at Carnegie Mellon University and Harvard, and constantly hones his coaching skills through a mix of professional courses and personal study. He is a Charter Member of TiE, the world’s largest entrepreneurial network, and has been active in many civic and charitable efforts in Pittsburgh, where he now lives with his wife and two children. He is the organizer of Pittsburgh NOW, a learning community devoted to attaining peace through presence; and the founder of Discover YOU, a group focused on raising inner levels of awareness. To learn more, please visit

Customer Reviews

4.9 out of 5 stars
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The book is an easy read.
Roses Cb
This is a good and easy read and will help anyone who seeks more peace and harmony in their life and a better understanding of what "makes us tick".
Randy Christian
The Ego is an illusion, and is the force for most of our unhappiness.
David Cristello

Most Helpful Customer Reviews

Format: Paperback Verified Purchase
Beyond the PIG and the APE: Realizing Success and True Happiness, written by Krishna Pendyala, is an interesting, easy to read self-help book that teachers could easily use for in Psychology classrooms.

As a young man he attempted suicide. Over the years he pulled himself from under those black clouds of apathy to the happy and successful author and business man that he is today. In this book Krishna shares true stories and his journeys attempting to help others avoid his pitfalls.

Pendyala constructs a paradigm to explain difference levels of awareness and thought process that run our thoughts and lives, and impact upon our happiness.

The APE is the animal inside of us that Avoids Painful Experiences. The PIG is the animal in us that Pursues Instant Gratification. These two minions work on the lowest level of thought and we are not conscious of them.

The EGO is our conceited, prideful thoughts of self-importance. On the next level of awareness we may use logic as opposed to instinct to make decisions; however, logic runs the risk of being based on a false premise.

When the EGO uses the PIG-APE to justify the means, there is seldom a good outcome.

When we are truly present understanding our internal thoughts and consequences of our behavior we delay the judgments and evaluations long enough to make better decisions on how we should react to people, things and events. This directly impacts our sense of peace, joy, contentment and inner accomplishment.

The author provides numerous examples and stories that explain and reinforce his construct. I enjoyed this book and believe that people interested in improving their mental health or understanding individual human behavior will find it fascinating.

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3 of 3 people found the following review helpful By Rebecca Nicholson on October 20, 2011
Format: Kindle Edition
Krishna and I met on a flight from Pittsburgh to Fort Lauderdale. Our first conversation was about the (then) recent death of his father. And I was struck by the nature of this man, talking so genuinely, so openly, with a person he just met. That feeling reemerged when I read the first few pages of this book, when Krishna describes his final suicide attempt. You know right away that this is a man who has felt real pain. As the book progresses, you quickly realize that he is also a man who speaks from a place of clarity. In this book I find traces of our conversations we had, always in the same context as we had discussed them. As a conflict resolution professional, I consider the characteristic of transparency is a rare gem, and found it the binding thread of this work. This book is a conversation that you need to be have with yourself, and like any difficult conversation, it takes you far from your comfort zone.

Krishna does not present you with a neat little 12-step model to explain life. Instead, he invites you to consider your behaviors and motivations through the lens of your ego. If you truly reflect, what you find may be painful. But not to worry-Krishna stays with you the entire way, sharing his own painful (but ultimately helpful) insights. His writing is soundly rooted in nonviolent communication and conflict resolution. He succeeds, where academics often fail, in describing how daily life will feel and as your thought process will shift. You will learn to speak as your natural self, from a place of security and comfort, rather than from our typical place of suspicion and fear. Pig and Ape is relevant to every aspect of your life. For your family, for your prosperity, for your sanity; to sleep more soundly, to breathe more easily, read this book. Your life will be better for it. The path may be trying, but you share it with a great source of comfort-that of true friend.
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2 of 2 people found the following review helpful By ned r on October 22, 2011
Format: Paperback Verified Purchase
There is a quote in The Dhammapadda, "though a man go out to battle a thousand times against a thousand men, if he conquers himself, he is a great conqueror". In this book Krishna gets to the root causes of Ego, PIG (pursue instant gratification) and APE (avoid painful experiences)that sidetrack our paths to true happiness. He presents 3 levels of unaware, semi-aware and aware as the states one can progress through on the path to happiness and what is called YOU, your true nature (as opposed to the "you" of your ego). The first step is developing awareness of the PIG and the APE as they occur and i personally have found success via raised awareness in many aspects of my life. For exercises on how to cultivate awareness, I have found the writings of Thich Naht Hanh and Yonget Mingyur Rinpoche particularly helpful.

The book also borrows from western philosophy of logic, particularly as we progress through the semi aware stage and cautions to avoid logic traps of rationalizing behaviors despite serving the ego. These sections of the book were particularly interesting.

The last section of the book provides helpful, real life examples of behaviors and situations and then offers a critique or reflection. Many people i have talked to have found this section useful.

One area that would have been interesting to explore are the emerging areas where functional MRIs are showing that humans come pre-wired with certain tendencies (as describe from a consumer standpoint in Dan Ariely's Predictably Irrational) which may affect the true YOU and how one can rewire of the brain via cultivation techniques such as meditation. Does the true YOU have a plasticity to it?
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