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Beyond the Scoreboard: An Insider's Guide to the Business of Sport Paperback – July 29, 2011
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"Beyond the Scoreboard offers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business."
Jerry Jones -- Owner and General Manager, Dallas Cowboys
"Beyond the Scoreboard reveals the true movers and shakers in sports and examines the forces driving this lucrative business."
John Skipper -- Executive Vice President of Content, ESPN
"Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In Beyond the Scoreboard, he gives fans a unique insider's view of the sports they love."
Jack Nicklaus -- Winner of a record 18 professional major championships
World Golf Hall of Fame member
Five-time PGA Player of the Year Award winner
About the Author
Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.
Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).
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Top Customer Reviews
Interesting stuff in an accessible presentation. If you are interested in where the money is and how it moves in sports, you will enjoy this one.
As a fan of baseball and football (not so much pro basketball), I found the chapters on the economics of stadium building especially fascinating because I've experienced first-hand the positive impact made on the North Side of Pittsburgh by the additions of PNC Park (easily the best baseball park in the country) and Heinz Field.
I also enjoyed the chapter on sports TV which detailed the rise of ESPN and FOX Sports and how the rules of the media game have been changed by technology. I now understand better why announcers say some ot the insightful and not so insightful things they do and how Fantasy Football has become so big. (I admit it-I participate in two leagues.Read more ›
One domain of the sports world, just to give one example, is the evolution of the design, construction and financing of sports stadiums (stadia?). There is an architectural sub-specialty of sports stadiums and arenas that has brought about many design innovations now commonly seen across the nation: single sport stadiums (no longer shared between football and baseball) luxury suites, club areas, strategies for seating placement, vendors and concessionaires, and more. It's no surprise that complicated financing schemes have emerged to fund these mega million structures, involving corporate resources and government/business partnerships.
There is hardly an aspect of the business of sports that isn't covered in great depth by the authors. Whatever one's favorite sport might be there is much to be learned about what makes it tick in this book.
Most Recent Customer Reviews
Beyond the Scoreboard is an informative text that focuses on the behind the scenes work of the sports industry. Read morePublished on September 1, 2011 by Marcus Hammond