Beyond the Scoreboard and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $19.95
  • Save: $6.18 (31%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
FREE Shipping on orders over $35.
Used: Like New | Details
Sold by lowestcostbooks
Condition: Used: Like New
Comment: This paperback copy is in excellent condition. The text is unmarked and the binding is sturdy. Eligible for FREE Super Saving Shipping. Fast shipping with tracking information and a hassle free return policy mean your satisfaction is guaranteed.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Beyond the Scoreboard: An Insider's Guide to the Business of Sport Paperback – July 29, 2011


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$13.77
$9.74 $0.35
Best%20Books%20of%202014


Frequently Bought Together

Beyond the Scoreboard: An Insider's Guide to the Business of Sport + Me, Myself, and Bob: A True Story About Dreams, God, and Talking Vegetables
Price for both: $24.38

Buy the selected items together
NO_CONTENT_IN_FEATURE

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details

  • Paperback: 240 pages
  • Publisher: Human Kinetics; Revised edition (July 29, 2011)
  • Language: English
  • ISBN-10: 145041303X
  • ISBN-13: 978-1450413039
  • Product Dimensions: 9.9 x 6.9 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,158,889 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Beyond the Scoreboard offers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business."

Jerry Jones -- Owner and General Manager, Dallas Cowboys

"Beyond the Scoreboard reveals the true movers and shakers in sports and examines the forces driving this lucrative business."

John Skipper -- Executive Vice President of Content, ESPN

"Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In Beyond the Scoreboard, he gives fans a unique insider's view of the sports they love."

Jack Nicklaus -- Winner of a record 18 professional major championships

World Golf Hall of Fame member

Five-time PGA Player of the Year Award winner

About the Author

Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.

Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.0 out of 5 stars
5 star
2
4 star
1
3 star
2
2 star
0
1 star
0
See all 5 customer reviews
Beyond the Scoreboard presents a nice balance between the two.
RSambroak
I have been a sports fan most of my life, and was surprised at the amount of new-to-me information this book offered.
R. H. Hollwedel
If you suspected that sports are big, big business this book will confirm that.
Stephen M. Smits

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By R. H. Hollwedel on August 17, 2011
Format: Paperback
This is very much an insiders look at the money side of big-time sports. I have been a sports fan most of my life, and was surprised at the amount of new-to-me information this book offered. Why do companies pay so much for naming rights on sports facilities? How do governments interact with leagues and teams? What do the movers and shakers in pro sports have to say about their craft. What do agents really do for their cleints?

Interesting stuff in an accessible presentation. If you are interested in where the money is and how it moves in sports, you will enjoy this one.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By RSambroak on October 30, 2011
Format: Paperback
This is a good book to read as the World Series ends and pro football is now in full swing if for no other reason than to give the sports fan a reality check on what pro sports is about-money and entertainment. It is well-written and full of interesting information as it surveys the different aspects of the business side of the industry with objectivity and a news reporter-like style, with one chapter devoted to each area. While the author doesn't write in great detail on any one subject, his knowledge is obvious and he succeeds in providing enough information to make the book a worthwhile read. In fact, the general nature of the book is what I found most appealing and why I rate it highly. There is enough new contained in each chapter without the author boring us with statistic after statistic (though there are some mentioned). I think he was smart enough to understand the people who are likely to read his book want to see some numbers but do not want to be inundated with too many.

As a fan of baseball and football (not so much pro basketball), I found the chapters on the economics of stadium building especially fascinating because I've experienced first-hand the positive impact made on the North Side of Pittsburgh by the additions of PNC Park (easily the best baseball park in the country) and Heinz Field.

I also enjoyed the chapter on sports TV which detailed the rise of ESPN and FOX Sports and how the rules of the media game have been changed by technology. I now understand better why announcers say some ot the insightful and not so insightful things they do and how Fantasy Football has become so big. (I admit it-I participate in two leagues.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Stephen M. Smits on September 7, 2011
Format: Paperback
If you suspected that sports are big, big business this book will confirm that. It gives a detailed picture of just about every business aspect of major sports including TV, ownership, corporate sponsorship, government involvement, stadium design and financing, and union/sports agents involvement. It even has a chapter of the sports video gaming industry and fantasy leagues that have flourished in the last decade. There are interviews with the commissioners of the principal sports: Roger Goodell (NFL), David Stern (NBA), Gary Bettman (NHL) and Brian France (NASCAR). In addition to its thorough descriptions of the mechanics of the sports business, the book has "case studies" interspersed throughout the chapters that give examples of the complex dealings of the sports business world.

One domain of the sports world, just to give one example, is the evolution of the design, construction and financing of sports stadiums (stadia?). There is an architectural sub-specialty of sports stadiums and arenas that has brought about many design innovations now commonly seen across the nation: single sport stadiums (no longer shared between football and baseball) luxury suites, club areas, strategies for seating placement, vendors and concessionaires, and more. It's no surprise that complicated financing schemes have emerged to fund these mega million structures, involving corporate resources and government/business partnerships.

There is hardly an aspect of the business of sports that isn't covered in great depth by the authors. Whatever one's favorite sport might be there is much to be learned about what makes it tick in this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By Marcus Hammond on September 1, 2011
Format: Paperback
Beyond the Scoreboard is an informative text that focuses on the behind the scenes work of the sports industry. As the title suggest, Rick Harrow provides a view of the sports industry that goes past what we see on the field. Horrow, a sports business analyst, explains many facets of sports business in a way that the everyday sports fan can understand. The writing is simple and to the point. Throughout the book multiple aspects of the sports industry are explained. Details range from the importance of mega sporting events such as the Sprint Cup, Super Bowl, and various All-Star Games, the financial burdens and profits of host, and a discussion of different stadiums to the changes in the ticketing processes involved with major sporting events. Each topical chapter covers a discussion of past and present business practices.

Horrow's research is detailed and up-to-date. Throughout each chapter there are multiple charts and tables used to compliment the information. Within a chapter discussing the ownership structures of professional sports teams, Horrow includes a table that breaks down how many ownership groups throughout the NFL, MLB, NBA, and NHL make their money. As an example, Mike Ilitch, owner of the Detroit Red Wings and Tigers uses his Little Caesar's pizza company as an income source (149). The book is full of factoids like this.

Another informative feature of this book are the interviews with some of the commissioners the more popular sports. Interviews include Roger Goodell, Gary Bettman, and David Stern. Each interview provides current perspectives on the sports business world and where they see their respective sports heading.

The book is informative and current, but at times favors the more popular sports.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?