Praise for Beyond Software Architecture "Luke Hohmann is that rare software technologist who views software development from the viewpoint of the end user. He passionately believes that one hour spent with an end user is worth many hours making software architectural choices or days documenting perceived user requirements. Most of what is written about software development focuses on methods used to design and develop robust software. Luke's latest effort, Beyond Software Architecture, illuminates the more mundane aspects of creating true business solutions by supporting the user throughout the lifecycle of the software product. By concerning himself with creating business value, Luke tightens the connection between a software application and the business function it performs." Bruce Bourbon General Partner, Telos Venture Partners ~"There are two kinds of people that read the Dilbert comic strip: folks that take a moment to marvel at how accurately it reflects life at their company before moving on to the next comic strip, and folks that think Dilbert is an amusing reminder that high tech companies can and should be better than Dilbert's world. Anyone in the first group should stick to reading comics. This book is for people in the latter group." - Tony Navarrete Vice President, Diamondhead Ventures ~"Luke brings a proven methodology to the challenge of software development. In Beyond Software Architecture, Luke provides practical and proven techniques that all development executives can employ to improve the productivity of their software organization." - G. Bradford Solso CEO, Taviz Technology ~"Beyond Software Architecture is the first book I have read which contains an insider's perspective of both the business and technical facets of software architecture. This is a great book to get marketers and software managers on the same page!" Damon Schechter CEO, LOC Global author of Delivering the Goods ~"There are books on technical architecture and books on product marketing, but few, if any, on how architecture and marketing information must be integrated for world class product development. Beyond Software Architecture provides this valuable bridge between technology and marketing it explains how to deliver quality products that are profitable in the marketplace." Jim Highsmith Director, Cutter Consortium author of Adaptive Software Development ~"Product development managers, marketing managers, architects, and technical leads from all functions should read this book. You'll see a pragmatic view of how to define and use a product architecture throughout a project's lifecycle and a product's lifetime." Johanna Rothman Rothman Consulting Group, Inc. ~"Luke Hohmann has captured the essence of product creation in his latest book. He cleverly discusses the need for both the marketing and engineering roles in product creation and ties the two together building a good foundation for understanding and executing successful product creation." Lee Sigler Principal, 360 Market View, Inc. ~"Finally a book that deals with those often ignored but critical operational issues like licensing, deployment, installation, configuration and support. Beyond Software Architecture is the "What they don't teach you at Harvard Business School" book for anyone who develops software products or buys them." Mary Poppendieck Managing Director, Agile Alliance President, Poppendieck LLC ~"Luke Hohmann delivers a passionate, articulate wake-up call to software architects: it ain't just technical any more! Technical architectures have profound business ramifications, and ignoring the business ramifications of portability, usability, configuration, upgrade and release management, security, and other architectural choices can not only lead to project failures, but ultimately to nasty lawsuits from disappointed customers. Beyond Software Architecture is a must-read for successful software product managers!" Ed Yourdon Author of numerous books and articles on software development ~"Beyond Software Architecture is not just for software engineering professionals! Executives and product managers will find that the book provides the necessary background to make informed decisions about the software that their companies build. I have found that the book is a useful tool for building consensus between management and engineering, because it discusses business and customer-related issues without delving too deeply into implementation details." David Chaiken Vice President Systems Architecture AgileTV Corporation
Praise for Beyond Software Architecture
“Luke Hohmann is that rare software technologist who views software development from the viewpoint of the end user. He passionately believes that one hour spent with an end user is worth many hours making software architectural choices or days documenting perceived user requirements. Most of what is written about software development focuses on methods used to design and develop robust software. Luke’s latest effort, Beyond Software Architecture, illuminates the more mundane aspects of creating true business solutions by supporting the user throughout the lifecycle of the software product. By concerning himself with creating business value, Luke tightens the connection between a software application and the business function it performs.”
—
Bruce Bourbon General Partner, Telos Venture Partners
“There are two kinds of people that read the Dilbert comic strip: folks that take a moment to marvel at how accurately it reflects life at their company before moving on to the next comic strip, and folks that think Dilbert is an amusing reminder that high tech companies can and should be better than Dilbert’s world. Anyone in the first group should stick to reading comics. This book is for people in the latter group.”
—
Tony Navarrete Vice President, Diamondhead Ventures
“Luke brings a proven methodology to the challenge of software development. In Beyond Software Architecture, Luke provides practical and proven techniques that all development executives can employ to improve the productivity of their software organization.”
—
G. Bradford Solso CEO, Taviz Technology
“Beyond Software Architecture is the first book I have read which contains an insider’s perspective of both the business and technical facets of software architecture. This is a great book to get marketers and software managers on the same page!”
—
Damon Schechter CEO, LOC Global
author of
Delivering the Goods “There are books on technical architecture and books on product marketing, but few, if any, on how architecture and marketing information must be integrated for world class product development. Beyond Software Architecture provides this valuable bridge between technology and marketing—it explains how to deliver quality products that are profitable in the marketplace.”
—
Jim Highsmith Director, Cutter Consortium
author of
Adaptive Software Development “Product development managers, marketing managers, architects, and technical leads from all functions should read this book. You’ll see a pragmatic view of how to define and use a product architecture throughout a project’s lifecycle and a product's lifetime.”
—
Johanna Rothman Rothman Consulting Group, Inc.
“Luke Hohmann has captured the essence of product creation in his latest book. He cleverly discusses the need for both the marketing and engineering roles in product creation and ties the two together building a good foundation for understanding and executing successful product creation.”
—
Lee Sigler Principal, 360 Market View, Inc.
“Finally a book that deals with those often ignored but critical operational issues like licensing, deployment, installation, configuration and support. Beyond Software Architecture is the “What they don't teach you at Harvard Business School” book for anyone who develops software products—or buys them.”
—
Mary Poppendieck Managing Director, Agile Alliance
President, Poppendieck LLC
“Luke Hohmann delivers a passionate, articulate wake-up call to software architects: it ain’t just technical any more! Technical architectures have profound business ramifications, and ignoring the business ramifications of portability, usability, configuration, upgrade and release management, security, and other architectural choices can not only lead to project failures, but ultimately to nasty lawsuits from disappointed customers. Beyond Software Architecture is a must-read for successful software product managers!”
—
Ed Yourdon Author of numerous books and articles on software development
“Beyond Software Architecture is not just for software engineering professionals! Executives and product managers will find that the book provides the necessary background to make informed decisions about the software that their companies build. I have found that the book is a useful tool for building consensus between management and engineering, because it discusses business and customer-related issues without delving too deeply into implementation details.”
—
David Chaiken Vice President, Systems Architecture
AgileTV Corporation
“Product marketing influences product architecture. This shouldn’t be a surprise, yet most texts on software architecture are silent on this fact. This may be because we lack the language for distinguishing between the technical aspects of an architecture and the marketing aspects. Beyond Software Architecture provides the language to draw this important distinction, and provides strategies for overall architectural success.”
—
Dave W. Smith “Beyond Software Architecture, as the title implies, successfully addresses the often neglected aspects of developing total solutions. Hohmann demonstrates both passion and depth for the broad set of topics discussed.”
—
Craig Priess Director Product Management, Resonant Software
“Looking through my technical library, it’s apparent that many books are obsolete, casualties of technical innovation and change. There are a few, however, that remain and continue to be relevant. Adding Luke Hohmann’s new book, Beyond Software Architecture: Creating and Sustaining Winning Solutions expands that selection and fills an important gap. It is the first book that I recall presenting a holistic approach to software creation. Going beyond the technical aspects by weaving together and linking critical business and marketing development in such a way to elevate and show how both technical and marketing processes must coalesce to create a winning solution. The topic's importance extends beyond programmers, designers and other technical staff, just as does its content. For marketing professionals, it shows how their decisions and strategies can impact technical decisions. For consumers, it can give them insight on the best ways to work with software manufacturers. For the software entrepreneur, it offers a plan for creating a successful venture. The content, at just the right amount of detail, is presented in easy-to-understand language and in such a way that the information is easy to retain and apply. The topics are timeless. The book will be relevant for a long time.”
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Clay Miller “I highly recommend this book. As a former software company CEO and founder I have worked with many software engineers and had a number of VPs of engineering report to me. Luke was and is one of the best. He is not only a great engineer, but has a keen grasp of the strategic business issues that must drive good code and architectural decisions. I consider Beyond Software Architecture required reading for anyone building software systems.”
—
Kevin Rivette Executive Advisor, BCG Consulting
author of
Rembrandts In The Attic “Perhaps you’ve met, or worked with, or heard speak at events, or read the writings of someone who expects reverence because he commands academic knowledge of the latest software patterns, technologies, or development processes and tools. So what, you say. Suppose you take such knowledge for granted. Suppose...
