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Bias: A CBS Insider Exposes How the Media Distort the News Hardcover – February 25, 2001

3.7 out of 5 stars 906 customer reviews

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Editorial Reviews


"This insider’s account of Mr. Goldberg’s career at CBS is filled with so many stories of repulsive elitism and prejudice on the part of his peers that it elevates Bias to must-read status. . . . His case is airtight."
—The Wall Street Journal

"The allegation of liberal bias in the media is not a new one. However, in this book the allegation is made not by a conservative but by a reporter for CBS News—an oldfashioned liberal who has seen the bias firsthand. Bernard Goldberg has written a courageous book and told a story that needed to be told."
—William J. Bennett
--This text refers to the Paperback edition.

From the Publisher

IN HIS NEARLY thirty years at CBS News, Emmy Award- winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left. For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, in Bias, he blows the whistle on the news business, showing exactly how the media slant their coverage while insisting that they're just reporting the facts.

Product Details

  • Hardcover: 232 pages
  • Publisher: Regnery Publishing, Inc. (February 25, 2001)
  • Language: English
  • ISBN-10: 0895261901
  • ISBN-13: 978-0895261908
  • Product Dimensions: 6.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (906 customer reviews)
  • Amazon Best Sellers Rank: #733,607 in Books (See Top 100 in Books)

More About the Author

Bernard Goldberg, the television news reporter and author of Bias, a New York Times number one bestseller about how the media distort the news, is widely seen as one of the most original writers and thinkers in broadcast journalism. He has covered stories all over the world for CBS News and has won 12 Emmy awards for excellence in journalism. He won six Emmys at CBS, and six more at HBO, where he now reports for the widely acclaimed broadcast Real Sports.

In addition to his ground-breaking book Bias, Goldberg has written four other books on the media and American culture -- Arrogance, 100 People Who Are Screwing Up America: (And Al Franken is #37), Crazies to the Left of Me, Wimps to the Right, and A Slobbering Love Affair, about the news media's romance with Barack Obama. All have all been New York Times bestsellers.

In 2006 Bernie won the most prestigious of all broadcast journalism awards, the Alfred I. duPont-Columbia University Award for an HBO story about young, poor boys who were sold or kidnapped into slavery and were forced to risk their lives as camel jockeys in the United Arab Emirates, one of the wealthiest countries in the world.

In 2012 Goldberg won his second duPont for a body of work on concussions in the NFL, the duPont committee saying that, "Correspondent Bernard Goldberg's interviews are sensitive and probing, moving the story forward. Goldberg and his team investigate the historical precedent of Lou Gehrig bringing to light new information about concussions he suffered as a baseball player at Columbia University and as a Yankee. The reporting raised awareness for the public, the NFL and Congress about this important health issue."

Bernie has reported extensively, both at HBO and at CBS News, on the transformation of the American culture. At HBO, in the fall of 2000, he wrote the Emmy award winning documentary Do You Believe In Miracles, the dramatic story of the 1980 U.S. Olympic Hockey team and the most famous hockey game ever -- the game between the United States and the Soviet Union that revitalized the American spirit and helped bring America out of the malaise it had suffered though much of the 1970s.

At CBS, he anchored two prime-time documentaries about how the American landscape was changing. Don't Blame Me showed how the United States was becoming a nation of finger-pointers whose citizens more and more were refusing to accept responsibility for their actions. In Your Face, America was an hour-long report about the coarsening of America, about how vulgar and uncivil our popular culture was becoming.

Bernie has written op-ed pieces that appeared in The New York Times, The Wall Street Journal and The Washington Post, about a wide range of subjects, including baseball, manners, and journalism.

He is also a news and media analyst for Fox News where he comments regularly on the state of the press and television news as well as on politics and culture for the network's top rated program, The O'Reilly Factor.

He is a graduate of Rutgers University, New Brunswick, New Jersey and a member of the school's Hall of Distinguished Alumni.

Customer Reviews

Top Customer Reviews

By A Customer on February 3, 2002
Format: Hardcover
I just finished reading BIAS and I HIGHLY recommend it for people of all political persuasions. A couple things to note:
1. It's a very engaging read -- well written and entertaining on top of infomative.
2. It's much more SUBSTANTIAL than I expected. I thought it would just be an anti-liberal gossip session but it had a LOT of MEAT in it that I think would be interesting to any AMERICAN, not just a conservative one.
3. I've always sensed a liberal bias in the media, but thought that was just "spin" ...reporting the PART of the news that fit their agenda. I was sincerely shocked to learn of instances where they have FLAT OUT LIED to us.
Great Book!
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Format: Hardcover
This is a decent short course for anyone who is interested in learning how the "news business" operates these days. This book has taken a slam for its "conservative bias", so if you are still in doubt about the author's objectivity, I would highly recommend David Halberstam's The Powers That Be. David Halberstam could never be accused of having a politically conservative viewpoint, but he certainly echoes some of the same concerns about "media slant" of the news. They agree on one vital fact, there should be a clear cut delineation between news and editorial opinion that business mangement and advertising revenues shouldn't cross.
Here's my editorial opinion - it's become increasingly difficult to separate fact from opinion in the so called "main stream" media. Goldberg and Halberstam give anyone who isn't interested in being spoon fed a reasonable standard to question what's being presented as news.
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Format: Hardcover
Although the charge of the media being "biased" is not a new one, still, this book is shocking.
If the issue were simply "liberals vs. conservatives" this book may not have been all that necessary. But what Mr. Goldberg keenly points out, the story within the story if you will, is how de facto censorship is practiced by the mainstream/elite press. Among other egregious examples are: (1) News magazine shows kill stories that portray minorities in a bad light. (2) News magazine shows seek out whites because whites make up the majority of the audience, hence, "its all about ratings. (3)Reporters are notorious for asking "softball" questions to those with whom they share the same (leftist) political ideology. (4) The label "conservative," "conservative-extremist," and/or "right-wing conservative," are always used in conjunction with someone whose views are right-of-center. A Lexis-Nexus search reveals that similiar labels for "liberals" are virtually never used.
Contrary to what some reviewers have opined, I don't think Mr. Goldberg is at all guilty of "sour grapes" or "disloyalty" to his former boss, "The Dan" Rather. Goldberg simply tells it like it is, and, unfortunately for "The Dan" the picture that is portrayed is of an anchorman who is venal, petty, thin-skinned, and a lot like the old Ted Baxter character on the Mary Tyler Moore Show, i.e. he has a massive, to-a-fault, ego.
I say "BRAVO" to Mr. Goldberg for having the guts to tell it like it is. For the sake of sane, honest, and rational debate in the public forum of ideas something like this needed to be done. For too long the "Dans, Toms, and Peters" hegemony has gone unchallenged, and their contempt for anything and anyone outside the "New York-Washington Axis" has been ignored.
Bias is a great read. Truly, the emperors at the networks have no clothes.
Comment 75 of 90 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover
The bias of many major news organizations has been debated for many years. For the most part, liberal or conservative, objective news reporting is illusory. Yet the PR machines of these same organizations feel that the general public is not capable of seeing right through them.
Goldberg's book, in my opinion, does a creditable job of further exposing the mechanics behind this bias. While there is no room to go into great detail, the book attacks ALL media bias; not just liberal (the recent Drudge Report articles seem to highlight just the liberal bias).
Goldberg makes a good argument for reexamining the whole corporate structure of the news business. One can certainly infer that the profits would still be there without the bias.
This reviewer has always liked the reporting of Mr. Goldberg, and this book certainly has brought out what I always suspected about him: that he tries to live up to the expectation of being objective. I would now be curious to see what happens to his career. According to reports, some of his colleagues were not pleased with this book.
I highly recommend this book as food for thought in the high-tech news world that we now live in. Our news organizations need to differentiate between news reporting and editorials.
Charles E. Brown
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Format: Hardcover
First and foremost, how you feel about this book is going to be almost 100% based on your political persuasion. If you're a Conservative, "you knew it all a long." If you're a Liberal, "he's a former employee with an ax to grind." In fact, both statements are probably true. As I read the negative reviews posted about this book it occurs to me that not one even makes a veiled attempt to defend the examples Goldberg writes about. The reason for this is they are all undefendable and true examples of liberal bias in the media. Goldberg's trouble with the bias, and the real point of the book, is that there isn't a vast left wing conspiracy but rather that the media is blind to its biases. This is an excellent and frightening point. However, I do agree with those that point out that he is unnecessarily over the top with his venom for Dan Rather. Goldberg should have let the evidence speak for itself. Goldberg's writing style is very conversational making this a quick and good read. All that said, if you are VERY Liberal and don't believe that media bias exists save your money and buy something else.
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