The YoDaddy is the first signature bait designed by BASS Pro Russ Lane. For the last year Russ has been working with Big Bite to create a versatile new shape that could be used in a variety of ways. Russ designed the YoDaddy to be multi-purpose bait that could be flipped and fished in heavy cover, but in return would give the fisherman a higher hooking percentage, and have a lot of action with minimal movement. He took in consideration how the bait had to sit on the hook and how the hook point had to come out of the bait easy to get the best hook penetration to up your odds in getting more bass out of heavy cover. Russ built the YoDaddy around a 5/0 straight shank Gamakatsu heavy flipping hook. One key feature of the YoDaddy is a flat spot where the hook exits the body. This was instrumental in getting the hook percentage to raise during the testing of this bait. The YoDaddy is 3 1/4inches long and comes in 11 different Big Bite top fish catching colors.