The Big Book of Color in Design (Big Book (Collins Design)) (Paperback)

by David E. Carter (Author)

Editorial Reviews

Product Description

Now available in paperback, The Big Book of Color in Design focuses on color as a tool to create moods and symbolic images.The book is categorized into 30 different sections, such as “classy,” “hot,” “regal,” or “corporate.” Each section features current graphic design projects that fit into these moods.

For each of the featured projects, a “color chip” appears, with the CMYK formula for creating a similar tone. In all, hundreds of examples of use of color in brochures, ads, logos and other categories of graphic design appear in this breakthrough book.

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

Product Details

• Paperback: 384 pages
• Publisher: Collins Design; 2nd Printing 2005 edition (November 9, 2004)
• Language: English
• ISBN-10: 0060748001
• ISBN-13: 978-0060748005
• Product Dimensions: 10.9 x 8.5 x 1 inches
• Shipping Weight: 3.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #514,840 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

22 of 23 people found the following review helpful:

5.0 out of 5 stars Important resource for designers and marketing professionals, January 30, 2005

By	Roger C. Parker "Roger shows authors how to d... (Dover, NH) - See all my reviews (REAL NAME)

This review is from: Big Book of Color in Design (Hardcover)

David Carter's Big Book of Color in Design is an important resource for both the design community as well as anyone
interested in making the most of their marketing dollars.

Although there are hundreds of graphic design books on the
market, and only a rare few really are genuinely useful and worth the cost of acquiring them.

The Big Book of Color in Design is different from similar
volumes in that it not only offers numerous palettes (or
combinations of colors that "work" together to project a
desired image, but the palettes are accompanied by large and
easy to learn from illustrations of completed projects
created with the palettes.

Because of the book's tight editing, large size, and quality
reproduction, you can see at a glance how colors relate to
image in theory as well as practice.

There's no "theory" here; just genuinely useful examples. Carter's formula works better than many "palette books"
because often only the palettes are shown, not projects
completed within them. Carter's mastery of color also comes
through in his choices which are both restrained and appropriate.

A single book can never compensate for the lack of a design
education, but Carter's book comes as close as any book can- -
and closer than most color books.

We can only look forward to a future book from Carter focusing exclusively on web color.