8 1/2 x 11 1500 color illustrations US and Canada Distribution graphic design/business The Big Book of Corporate Identity Design details how nearly 200 companies have carefully created their logos-the very heart of their corporate identity and brand image. This amazing guide is filled with well over 1,500 extraordinary full-color examples of these innovative logos, along with practical examples of just how they are being used on a variety of items in order to help develop a high-profile brand image. The companies featured in this fascinating guide run the gamut from global giants to mid-sized corporations. Readers will discover how they consistently and creatively apply their corporate identity to vehicles, signage, uniforms, stationery, Web sites, packaging, and more. Highlighting the work of more than 100 design firms worldwide, The Big Book of Corporate Identity Design is the perfect reference for ad agencies, graphic designers, and marketing professionals everywhere.
Book Description
Editorial Reviews
About the Author
David E. Carter has written more than 80 books on corporate identity and branding and has created identities for more an 300 firms worldwide.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
When they said "BIG", they meant it.,
By Mauricio Alanis M (GARZA GARCIA, NL Mexico) - See all my reviews
This review is from: Big Book of Corporate Identity Design (Hardcover)
This book's title is honest: it is really BIG. The Book is filled with full color contemporary samples of world's best graphic identity programs. The design projects showcased here are not only a huge source of inspiration, but a smart reference of how things are done in the real world of visual communication. The book shows all identity categories: from logos to brochures; from fleet graphics to outdoors; from annual reports to business cards. This publication is a must-have piece of work.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Inspiring..,
By
Amazon Verified Purchase(What's this?)
This review is from: Big Book of Corporate Identity Design (Hardcover)
This book is the best of a series of "the big book of.." by David E. Carter. With its hefty selection of works to see and be inspired from, With clear sections and a selectiveness uncharacteristical of carter, this book can be used over and over again, and you can always find something new in it. It is also of great value. If Graphis ( a high-end graphic design publisher) was to publish such a volume, you can bet the price will be over a hundred dollars. In short, every designer needs this book.
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
