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Big Brand Theory Hardcover – October 20, 2011


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Hardcover, October 20, 2011
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Big Brand Theory + Designing Brand Identity: An Essential Guide for the Whole Branding Team + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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Product Details

  • Hardcover: 256 pages
  • Publisher: Gingko Press (October 20, 2011)
  • Language: English
  • ISBN-10: 1584234458
  • ISBN-13: 978-1584234456
  • Product Dimensions: 11 x 8.2 x 1 inches
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #128,123 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Marlon Stevenson on September 21, 2013
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Die cut cover with metallic letters. Beautiful typography and arrangement! Not a single complaint for this book. Be careful with the cardboard like cover and avoid to get stains from finger oils or spills.
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1 of 2 people found the following review helpful By Mark S on February 23, 2013
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It's definitely an inspiration to any graphic designer considering all the numerous applications and examples each brand holds. From Copenhagen to Tokyo to New York, this book encompasses a great selection of international examples of branding. Though the book focuses upon smaller agencies where creative freedom can really shine, agencies represented in the book are far from sub par and include Pentagram and Sagmeister.

Pick it up, give it a quick read, and let the inspirations rouse up.
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4 of 7 people found the following review helpful By Mr Matthew J Portch on December 11, 2012
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I was looking for an insight into branding. Actual theory unlike the title suggests! This is mages no info. The design is not the best either. There are better books out there if you're just looking for pretty design. Better websites and magazines too.
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