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Big Brand Theory Hardcover – October 20, 2011


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Hardcover, October 20, 2011
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Product Details

  • Hardcover: 256 pages
  • Publisher: Gingko Press (October 20, 2011)
  • Language: English
  • ISBN-10: 1584234458
  • ISBN-13: 978-1584234456
  • Product Dimensions: 1.2 x 8.2 x 11 inches
  • Shipping Weight: 3 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #429,379 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Marlon Stevenson on September 21, 2013
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Die cut cover with metallic letters. Beautiful typography and arrangement! Not a single complaint for this book. Be careful with the cardboard like cover and avoid to get stains from finger oils or spills.
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1 of 2 people found the following review helpful By Mark S on February 23, 2013
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It's definitely an inspiration to any graphic designer considering all the numerous applications and examples each brand holds. From Copenhagen to Tokyo to New York, this book encompasses a great selection of international examples of branding. Though the book focuses upon smaller agencies where creative freedom can really shine, agencies represented in the book are far from sub par and include Pentagram and Sagmeister.

Pick it up, give it a quick read, and let the inspirations rouse up.
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By Carlos Enrique Reyes Arenas on September 23, 2014
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Great book, my girlfriend loved it.-
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