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Big Bucks! Hardcover – April 26, 2000


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Big Bucks! + Gung Ho! Turn On the People in Any Organization + Raving Fans: A Revolutionary Approach To Customer Service
Price for all three: $51.83

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Product Details

  • Hardcover: 208 pages
  • Publisher: William Morrow; 1 edition (April 26, 2000)
  • Language: English
  • ISBN-10: 0688170358
  • ISBN-13: 978-0688170356
  • Product Dimensions: 5.5 x 0.8 x 8.2 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #477,085 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

In Raving Fans, Blanchard (The One Minute Manager, etc.) and Bowles, a consultant, concentrated on the importance of delighting customers. In Gung Ho!, they focused on how companies could become "the employer of choice" and attract the best employees. Here they complete their trilogy with a look at how businesses--and employees--can make more money by properly focusing their time and energy. As in the authors' previous titles, the points are presented through a parable. In this case, a man struggling to make ends meet goes on a journey to discover the secret to becoming rich and meets three wise (and successful) people who present simple truths: among them, you can't make money unless you are having fun; instead of trying to cut costs, companies should devote themselves to increasing sales; and those who want to make a lot of money need to make sure the firm they work for believes in paying employees a lot. The authors clearly prefer to provide inspiration rather than a road map. But, to their credit, the key messages are presented effectively. Fans of the series and this approach will be satisfied, while those looking for something more substantial will no doubt forge on. (May)
Copyright 2000 Reed Business Information, Inc.

About the Author

Ken Blanchard, PhD, is one of the most influential leadership experts in the world. He has co-authored 60 books, including Raving Fans and Gung Ho! (with Sheldon Bowles). His groundbreaking works have been translated into over 40 languages and their combined sales total more than 21 million copies. In 2005 he was inducted into Amazon's Hall of Fame as one of the top 25 bestselling authors of all time. The recipient of numerous leadership awards and honors, he is cofounder with his wife, Margie, of The Ken Blanchard Companies®, a leading international training and consulting firm.




Sheldon Bowles lives in Winnipeg, Canada, and is president of Ode to Joy Limited, chairman of Precision Metalcraft Inc., and an associate of the Exchange Group. A noted speaker, author, and businessperson, he serves on several boards and is currently busy with new projects: a chain of full-service car washes and three forthcoming books, High Five!, Kingdomality, and Road to Riches, all coauthored with Ken Blanchard.

Customer Reviews

4.6 out of 5 stars
5 star
72%
4 star
11%
3 star
17%
2 star
0%
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See all 18 customer reviews
In true Ken Blanchard style, Big Bucks!
Donald Mitchell
It provides an easy formula, a step-by-step process that one could easily follow.
Writers Group Reviews
I highly recommend this book to everyone with a open mind.
Harvey S. Jacobs

Most Helpful Customer Reviews

28 of 29 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on April 29, 2000
Format: Hardcover
Daily (or so it seems to me) there are 10-15 new books published which offer to help their readers get RICH (quickly or eventually) during these "turbulent times" of "unprecedented opportunities." Because of his well-deserved prominence, whenever Ken Blanchard publishes a new book, it receives special attention. He knows this. I suspect, therefore, that he feels special pressure to provide in each new book solid content which is carefully organized and well-written, content which has real value.
He and co-author Sheldon Bowles succeed brilliantly in the third "leg" of their trilogy in which they describe "the three key factors that determine the long-term success of an organization: as a provider of choice (Raving Fans), as an employer of choice (Gung Ho!), and [now] as an investment of choice (Big Bucks)."
The "story" they tell is of a fellow named Len whose quest is to learn the secrets to moneymaking. Like Bunyan's Pilgrim, Len encounters many adventures during his quest, accompanied by the reader. We are introduced to Rabbi Silver, Father Murphy, Pastor Edwards, and moneymakers from their respective congregations. At first, this seemed odd to me. What are Blanchard and Bowles up to? Why include clergy? What is the connection to accumulating "Big Bucks?" Yes, yes, of course. Regardless of their denomination, all congregations heavily depend upon financial support to sustain their good work. But isn't this book supposed to provide "guidelines to becoming a multimillionaire?" What about making "serious money" for both me and my company?
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23 of 24 people found the following review helpful By A Customer on January 3, 2001
Format: Hardcover
I'm already a millionaire several times over. My staff gave me Big Bucks! They thought it a "funny gift" for the company Christmas party. It was. Everyone laughed when I unwrapped it. I tossed it in my brief case and that evening began to look it over, then fasinated by what I saw, I began to read.
I've come to Amazon, my favorite book store, to write this review, as having read Big Bucks! I now feel an obligation to tell everyone this book will tell you in a clearer, simpler and easier to follow fashion than I ever could, how I made my money. As I read I had an eerie feeling Ken Blanchard and Sheldon Bowles were telling my story. That somehow they had got inside my head and discovered my best money making secrets. But they aren't secrets. If you make ten million that doesn't stop me from making another ten. Actually, when the economy is booming it's easier for everyone to make money. So buy this book now and pay attention.
Big Bucks! is not a "bet the farm, get rich quick or die broke trying" book. As it says on the cover, Big Bucks! tells you how to get the energy you need, and then how and where to focus that energy. It will teach you about leverage, which means turning one dollar into a thousand. You will learn the importance of having an equity position. The lessons on how to make big bucks in the job you have now are alone worth many times what you'll pay for the book. That's my advice, and I ask only one thing. After you've read it come back here and post a review for others.
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13 of 13 people found the following review helpful By Joshua Hillis on December 6, 2000
Format: Hardcover
I have read dozens of personal growth books and they all purport to have the answer...27 keys to success, 15 strategies for happiness, 40 things you can do to get better. By now I probably have 1000 things I need to focus on, it's rediculous.
This book has only a few key points, but they are the most direct, to the point, and fundamental points in making huge money. This book isn't the end all, but it is absolutely essential.
I guess the reason I'm so excited about this book is it had the one key that I had been missing all these years. So many books I've read talk about discipline, delayed gratification, and million different ways to try to motivate yourself. What this book taught me, was that the very foundation of all success is doing what you love.
It sounds simple. Most people hear that and they respond "Of course." but few people really take it to heart. Everything gets really easy when you are doing what you love. Motivation is a snap. Discipline is a snap. You follow everything through because you are having so much fun.
That of course is just the foundation, the beginning. But what a beginning! Buy this book right now, it could change your life.
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19 of 21 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on April 29, 2000
Format: Hardcover
Big Bucks! is the third in the series that started with Raving Fans and proceeded on to Gung Ho. Although you can certainly read Big Bucks! as a standalone, I recommend that you read the other two fine books first.
The subject is pretty simple: How to earn, keep, and enjoy substantial wealth. That description will probably sound like any of several hundred thousand self-help books written in recent years. In true Ken Blanchard style, Big Bucks! manages a refreshing new take on an old subject.
Len, our future multimillionaire, meets three spiritual leaders in a card game, who introduce him to three role models who teach him the three initial, and four eventual, rules of of getting, keeping and enjoying his Big Bucks!
Simple messages are powerful, because we can remember them. I subscribe to the themes in this book, and enjoyed reading how they were articulated.
Big Bucks! makes the pursuit of wealth seem downright spiritual, which of course it can be. In practice, the book is at its best in encouraging you to eventually have your own business. The perspective is certainly more that of an owner/manager than an employee. But the latter is addressed.
Those who do not like The One Minute Manager format will really hate this book, because it takes that format even further into simple stories and humor than usual. As such, the format is almost a satire on itself.
On the other hand, I greatly appreciate authors who can boil down important information into the gist of what needs to be done. Having considered those I know who have lived the Big Bucks! ideal, it is clear that they followed these principles unconsciously, if not consciously. I think Blanchard and Bowles have really put their finger on the pulse of the positive pursuit of wealth.
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