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Big Bucks Selling Your Photography [Kindle Edition]

Cliff Hollenbeck
4.4 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

This updated guide to financial success for aspiring photographers helps them make the leap to earning a living as freelancers. Explaining how to handle the financial complexities of professional photography, this resource provides expert guidance on attracting clients, staying out of legal trouble, navigating the ins and outs of copyright law, and setting and collecting fair but competitive rates. Important advice is also included on how freelancers can handle tax preparation and deal with the threat of audits. New sections feature discussions on how freelance photographers can effectively market their work and how to capitalize on new digital technologies. Forms to help freelancers elevate their careers, such as model release contracts and copyright applications, are also included.

Editorial Reviews


"A long overdue and well-written ‘business’ guide that will profit any photographer."  —

"Provides practical advice on the financial and legal aspect of the photography business. . . . A highly informative guide."  —Shutterbug

About the Author

Cliff Hollenbeck is a leading photographer and film producer in the travel and advertising photography markets. He is the author of 10 books on photography, including Swimsuit Model Photography and Freelance Photographer's Handbook. He lives in Seattle, Washington.

Product Details

  • File Size: 968 KB
  • Print Length: 145 pages
  • Page Numbers Source ISBN: 1584282169
  • Publisher: Amherst Media, Inc.; 4 edition (March 1, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0044XV6TI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #610,759 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
31 of 31 people found the following review helpful
5.0 out of 5 stars BIG BUCKS AND HOW TO GET THEM March 6, 2001
This book by Cliff Hollenbeck is a real "find " for anyone desiring to make money with a camera. Most of us who go into the photography business sort of slide into it without much of an idea how to go about it. Most of us, when we reach a point where people are willing to pay for our photos, have some pretty abysmal business practices and stagger from crisis to crisis until we learn all lessons the hard way. We arrive at that point just before the evil eye of bankruptcy fixes on us.
Hollenbeck's book covers all bases from writing a business plan to negotiating prices for use of photos. I suspect that anyone who follows his advice from day one "in the business," will achieve far more success than they would by just winging it. Fortunately, all the business advice is served up with a wit and brevity that make learning it an enjoyable exercise. Knowing that he has been exceptionally successful in his own professional life lends weight to his suggestions. Hollenbeck and his wife are one of the most successful teams working in the area of Travel and Editorial photography. Their book "Great Travel Photography" is a great companion volume.
Not to try covering the whole universe of making money with a camera, but there are two additional books I would recommend. Rohn Engh has a couple of books that would, with the Hollenbeck pair, form a great basic library for anyone interested in a photographic career. They are, "How to Sell and Resell Your Photos" and "Sell Photos.Com."
Bill Halley
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21 of 21 people found the following review helpful
5.0 out of 5 stars Realities of the Photographer's Profession ! January 9, 2001
An absolute necessity for the serious photographer considering the prospect of photography as a financial reward in addition to creative expression. Within the pages of this book, I found an inspiration as well as a reality check. Past the "Glamour & Glitter" visions most associate with the title of "Photographer" lies the realization of the need for good sense business practices & procedures. Too be a success at any business one must learn what it takes to conduct that profession & do it well. That is just what this book will provide you. An arsenol of information from the basic requirements of technical knowlege to sales & marketing yourself & your images. Up-to-Date resources & techniques. This is one of the most practical books on the business of photography I have purchased & studied and recommend anyone interested in starting a career as a professional photographer should include this book within their reference library. Do yourself a favor, READ THIS BOOK IF YOU REALLY WANT TO SUCCEED! Mr. Hollenbeck...THANK YOU for OPENING MY EYES !
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10 of 10 people found the following review helpful
4.0 out of 5 stars Eye catching title, but... April 18, 2009
..."Big Bucks Selling Your Photography" was not at all what I expected from the title. However don't get hung up on that! The subtitle on this fourth edition nails the book contents. "A Complete Photo Business Package for all Photographers" is a more apt title and this book does deliver that.

This book is geared towards anyone who is thinking of getting into photography as a full-time business but knows nothing about this business. If you have been researching photography as a business for some time a lot of this material will be familiar. If you are successful in the photography business you are already applying the contents of this book. For the rest of you contemplating photography as a business this book may change your mind. However, if you seriously want to consider this field of business then read the book.

If you want to go to the meat of "Big Bucks", marketing and selling your photos, start at chapter 9 and finish the book out. More importantly though not as exciting to read (Lawyers, IRS and CPAs! Oh my!), the first part of the book covers the back-end of the business. Cliff Hollenbeck, like most photographers, is not a CPA nor a Lawyer. He's not a Marketing Agent nor a Stock Agent. He's a successful photographer! Therefore you're not going to find much depth on these subjects, but the subjects are covered and Cliff tells you where to find the expertise.

If I were to summarize "Big Bucks" in one line it would be - Familiarize yourself with the whole business, concentrate on producing images and your creativity, and leave the business side to the experts.
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4 of 4 people found the following review helpful
We'll have to wait and see if the recession of 2008-2009 changes all the paradigms of marketing and selling photography. None of us know that yet. But this book, published in 2007 delivers straightforward advice that can be useful to professional photographers at every level.

Here's the deal: This is the first book I've seen from Amherst Media that isn't chocked full of color photographs. In fact there's not a photo in the entire book and that's quite okay with me. It leaves more space for a full set of business forms in the back and pages crammed full of advice on how to undertake doing the business side of photography.

With this book and a few solid books on technique you should be able to test the waters of the photography industry.

Cliff is from the advertising and editorial side so much of the book's content is aimed at these markets. The book is less useful to senior shooters and wedding shooters.

All in all, a good reference guide for people running photo businesses for advertising clients.
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Most Recent Customer Reviews
4.0 out of 5 stars Good book, a little light
This is not a heavy, or in depth tome. It is very helpful and informative. Basically if you are looking for someone with real-life experience to sit down with you for a few hours... Read more
Published 18 months ago by Rosiher Sibaja
5.0 out of 5 stars A must read for anyone wanting to stay in business.
I'm a professional photographer and "Big Bucks" has helped me stay in the game. I keep it on my desk as a reference tool, a reminder of what I must do to make money in an industry... Read more
Published on April 23, 2009 by C. Harrold
5.0 out of 5 stars The business of Photography
As a professional photographer Cliff Hollenbeck"s Big Bucks book was instrumental in refocusing my career. Read more
Published on April 21, 2009 by Jeff Caven
4.0 out of 5 stars Too bad about the title
I'm sure this title sounded good, as he sat at a bar with his photo-buddies, but it really does a dis-service to the content of the book. Read more
Published on September 5, 2008 by Ron Greer
4.0 out of 5 stars Love the book, hate the title
I thought the book was very helpful and a great eye opener to new photographers setting up a photography business. Read more
Published on August 11, 2008 by Jen Turner
5.0 out of 5 stars Takes care of business
This book is an excellent tool for photographers looking for an edge to accelerate there business. Strategies for a business plan along with legal aspects of their business and tax... Read more
Published on April 10, 2008 by Dawn Johns
5.0 out of 5 stars Essential Guide
The author has presented a comprehensive guide to everything a photographer needs to consider when selling and marketing their work. Read more
Published on March 22, 2008 by Patrick Rice
1.0 out of 5 stars misleading
I havent read this book but I noticed something that I want to point out.

It is supposed to be a newly released book but the reviews are from 2001 and earlier. Read more
Published on March 4, 2008 by BobLewisPhoto
3.0 out of 5 stars Not overly impressed
With a little common sense you can skip reading Mr. Hollenbeck's book. Everytime I want more depth and detail, there is none, but in other ways the book is amazingly repitive and... Read more
Published on August 8, 2001
5.0 out of 5 stars Overwhelming inspiration
Hollensbeck's book is filled with so much information that it is a bit overwhelming at first reading. However, more importantly, the man is an inspiration. Read more
Published on January 23, 2001
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