This workbook is written specifically for small business owners seeking clear, step-by-step guidance on how to create a marketing plan. Author Christopher Williams explains in easy to understand detail, the successful methods used by the country's most successful companies when marketing their products or services. Readers will learn how to conduct market research and find ways to promote their businesses to potential customers. The workbook includes examples from successful small business using these methods. All forms within the workbook are included on the free CD-ROM inside which allows for the easy creation of a digital version of your marketing plan. You want more customers? You need a plan! This book is a great way to get started.
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Editorial Reviews
Review
Big Business Strategies helped us discover several feasible opportunities to grow our company. --Marty Cotwright, Owner of Greek Tags
This workbook expanded my business tremendously. I went from selling my products at local flea markets to a store in the French Quarter, online, and convenience stores throughout metro New Orleans. We now operate a wholesale and retail business. --Geneva Casimier, Owner and Operator of French Quarter Pralines
Xpressions 2 Art used the principles from this marketing workbook to franchise our St. Louis based company and penetrate the Atlanta market. --MacArthur Smith, Owner of Xpressions 2 Art Photography
Xpressions 2 Art used the principles from this marketing workbook to franchise our St. Louis based company and penetrate the Atlanta market. --MacArthur Smith, Owner of Xpressions 2 Art Photography
Big Business Strategies helped us discover several feasible opportunities to grow our company. --Marty Cotwright, Owner of Greek Tags
This workbook expanded my business tremendously. I went from selling my products at local flea markets to a store in the French Quarter, online, and convenience stores throughout metro New Orleans. We now operate a wholesale and retail business. --Geneva Casimier, Owner and Operator of French Quarter Pralines
Xpressions 2 Art used the principles from this marketing workbook to franchise our St. Louis based company and penetrate the Atlanta market. --MacArthur Smith, Owner of Xpressions 2 Art Photography
Xpressions 2 Art used the principles from this marketing workbook to franchise our St. Louis based company and penetrate the Atlanta market. --MacArthur Smith, Owner of Xpressions 2 Art Photography
Big Business Strategies helped us discover several feasible opportunities to grow our company. --Marty Cotwright, Owner of Greek Tags
About the Author
Christopher Williams is the founder and CEO of Brand Management, LLC. After years of working with the nation's Fortune 100 companies, he now consults small business owners on marketing strategy. Mr. Williams holds degrees in Mathematics and Business Administration.
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