From the Inside Flap
The Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability.
Written for business managers and executives who want to make the most out of their information resources, Big Data, Big Analytics strikes a careful balance between high-level strategy and sample code, making an otherwise highly technical topic accessible through stories, metaphors, and analogies. The authorsdecision science and analytics expertsdescribe the enabling technology and illustrate the value of Big Data through industry examples. After introducing the people and corporations who are successfully working with Big Data, the book delves deeper into the organization and the roles it takes to make Big Data successful.
In this user-friendly guide, you'll discover:
- What Big Data is and why it's important
- Industry examples (Financial Services, Healthcare, etc.)
- Big Data and the New School of Marketing
- Fraud, risk, and Big Data
- Big Data technology
- Old versus new approaches
- Open source technology for Big Data analytics
- The Cloud and Big Data
- Predictive analytics
- Crowdsourcing analytics
- Computing platforms, limitations, and emerging technologies
- Consumption of analytics
- Data visualization as a way to take immediate action
- Moving from beyond the tools to analytic applications
- Creating a culture that nurtures decision science talent
- A thorough summary of ethical and privacy issues
The availability of Big Data, low-cost commodity hardware, new information management, and analytic software has produced boundless opportunities for your organization to jump ahead of the competition. Discover how to analyze astonishing data sets quickly and cost-effectively with the tools and strategies found in Big Data, Big Analytics.
From the Back Cover
Praise for Big Data, Big Analytics
"The perfect amount of detail, told in a way that provides insight into an ever-changing business landscape with real-world applicationno matter your area of expertise."
Frank Blake, Chairman and CEO, The Home Depot
"Big Data is like a giant pile of puzzle pieces. And once brought together into context . . . the unfolding picture enables smarter action and ultimately better business outcomes. This is a timely and well-written book for business and IT executives to get up to speed on the Big Data world!"
Jeff Jonas, IBM Fellow and Chief Scientist, IBM Entity Analytics
"Big Data impacts all of us, and this book is a well-written compilation of what you need to get started. Michael and his team capture the essence of Big Data in an easy-to-digest fashion that should be shared with your entire executive team."
Mike Blake, CIO, Hyatt
"Every day, companies create enormous quantities of data from various disparate sourceswebsites, sales teams, social media, digital pictures and multimedia, transactional records, etc. This book is essential for business and IT executives to begin to get their arms around 'Big Data' and how it will change the competitive business landscape."
Joe Choti, CTO, Major League Baseball Advanced Media
"Big Data is transforming the modern business world. It dictates how banks grant loans, how hedge funds make trades, and much else. Big Data, Big Analytics gives readers a clear explanation of everything they need to know, from what Big Data is to the technology and how it should be used."
Anthony Goldbloom, founder and CEO, Kaggle
"As a professor of customer intelligence, this book will help my students understand the multidisciplinary nature of Big Data and how to solve problems, better serve customers, and make their companies smarter. Highly recommended reading!"
Tony Branda, a founder of Pace University's Customer Intelligence MS Program