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The promises offered by Big Datadriven decision making have been recognized broadly. Once the domain of only the heaviest of hittersincluding Amazon, eBay, and DisneyBig Data analytics is now accessible to businesses of all sizes, across all industries. In Big Data Analytics, you'll learn how to extract intelligence and value out of your large data sets to grow your business, your bottom line, and your competitive edge.
Focusing on the business and financial value of Big Data analytics, technical guru Frank Ohlhorst shares his insights on this newly emerging field to demonstrate the importance of analytics and define the processes. In Big Data Analytics, Ohlhorst highlights the tangible and intangible values and discusses how to turn a business liabilitysuch as large scale data storage, backup, and archivinginto actionable material that can be used to redefine markets, improve profits, and identify new business opportunities.
Beginning with the evolution of the technology as well as some of the basic concepts behind deriving value, Big Data Analytics explores:
To become bigger, you must think bigger. Discover the value in your data sets and maximize your bottom line with Big Data Analytics.
Think bigger and see bigger returns with Big DataAnalytics
You're sitting on a gold mine. Buried deep within your backup,in your data archives, or in the data sets right under your nose,are the secrets to increasing your revenue, finding new businessrelationships, and making more intuitive decisions that will takeyour organization to the next level. In Big Data Analytics,you'll discover how to harness, analyze, and leverage your data tosee big returns to your bottom line.
Author Frank Ohlhorst shares his decades of technical experienceto show you how to implement Big Data analytics into any sizebusiness or industry. In Big Data Analytics, you'll discoverhow to mine the value of the data, expose trends that can beconverted into competitive strategies, and explore data sources inmore interesting and applicable ways to develop intelligence thatsolves problems and increases profits, productivity, and businessopportunities.
Exploring the concepts behind Big Data, how to analyze thatdata, and the payout you can achieve from acting on your data,Big Data Analytics reveals:
Any organization looking to stay ahead of the pack needs to getits arms around Big Data today. Learn how to make your data a keycomponent of your growth strategy with Big DataAnalytics.
I gave this book a try based on the one 5-star review it received on Amazon.com; however, I realized after I read the book that the 5-star review must have come from the author... Read morePublished on January 7, 2013 by RileyM
Somebody I know received a free copy of this book and gave it to me because they didn't want it and know I'm an avid reader of business books. Read morePublished on December 29, 2012 by HealthNutxyz