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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World Paperback – February 28, 2008


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Product Details

  • Paperback: 432 pages
  • Publisher: Avery Trade; 1ST edition (February 28, 2008)
  • Language: English
  • ISBN-10: 1583333037
  • ISBN-13: 978-1583333037
  • Product Dimensions: 9.3 x 7.5 x 1.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #1,241,061 in Books (See Top 100 in Books)

Editorial Reviews

Review

“If you take just a few suggestions from Big Green Purse, you will be on your way to being part of the solution instead of part of the problem.”
—Laurie David, founder of StopGlobalWarming.org and a producer of An Inconvenient Truth

“When the subject is the environment, Diane MacEachern has long been ahead of the times.”
The Christian Science Monitor

“The most important book your book club will read this year… Big Green Purse is a ‘must read, save, refer to’ book that will get us through the next critical decision making years.”
-Mary Hunt, inwomenwetrust.typepad.com

“A very good all-encompassing book about our environment and how individuals can make a difference…The perfect gift for someone who needs a friendly book on how to be more green.”
-Thegoodhuman.com

Big Green Purse is a highly informative, well researched and important green living book for women…it’s the kind of reference book every green mom should have on her bookshelf.”
-Enviromom.com

“This book helps us realize the power we have to make a difference through our purchases…Who better to show us all the best and easiest ways to green our lives than Diane MacEachern?”
--www.natural-living-for-women.com

“One of the most informative and life changing books…instead of just telling us the three R’s (Reduce, Reuse, Recyle) Diane actually tells us how we can do it.”
-Lifegoggles.com

“If money talks, Diane MacEachern is using hers to say “Save the Planet.” …MacEachern has shopped green for 20 years and has lots of tips for what’s worked for her and what hasn’t…In Big Green Purse, MacEachern encourages readers to take the power of the purse to an even higher level.”
-Body + Soul

"Best-selling environment writer Diane MacEachern shows women -- who spend 85 cents of every dollar in the marketplace -- how to start wielding their purchasing power for the good of the planet, and buying green as if their lives depended on it.”
- Plenty magazine

“A fat compendium of tips on how to buy everything from furniture to cosmetics that is more environmentally-friendly, without getting bamboozled by greenwashing."
-Salon.com

“A call-to-action with a simple message: women, use the power of your purse to solve the environmental crisis, while protecting yourselves and families.”
-Alphamom.com

“Get your copy today!...MacEachern doesn't mince her words and she isn't soft- pedaling this issue. She's a warrior princess, a fighter, a Queen, and she is not taking prisoners. She's out to help save the environment - but she can't do it alone. We're her army. Buy her book...get her widget, and join the fight."
-Yvonne DeVita, (www.lipsticking.com)

Big Green Purse is an everyday consumer's resource - almost like a phone book's worth of information. It is a well -organized and easy to read guide that offers do- able suggestions for buying everything from beauty products to cars, cleaning products and food.”
-Andrea Learned, Learned on Women

"Big Green Purse is not just a list of things you should buy or avoid, rather MacEachern explains in detail the current marketplace, the issues and what the impact of buying these green purchase will make on the environment."
-Melissa, Greeniac_World.blogspot.com

“The book is a great resource for anyone not just women who are interesting in learning how to make better environmental decisions with their purchases.”
-Sustainableisgood.com

“We forget too much how much power we hold in our hands as consumers and how much good we can do with it. This book is a perfect guide for using this power in a green and wise way.”
-Ecolibris.com

--This text refers to an out of print or unavailable edition of this title.

More About the Author

Diane MacEachern, the founder and president of BigGreenPurse.com, is passionate about empowering women to use their marketplace clout to protect the environment. A best-selling author, successful business woman, entrepreneur and long-time conservationist, she has launched wwww.biggreenpurse.com, the only website in the U.S. dedicated specifically to transforming women's environmental concerns into measurable improvements in our quality of life. Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, is her fourth book.

Big Green Purse has been featured in media outlets ranging from Family Circle, Body + Soul, More, and Sierra to U.S. News & World Report, CNN Radio, and Martha Stewart Living Radio. Diane speaks frequently to companies, government institutions, and non-profit organizations, including groups like the American Bankers Association, Toyota's In the Interest of Women annual conference, Harvard University, and the U.S. Environmental Protection Agency. Her Big Green Purse blog is being carried by Environmental News Network, The Daily Green, BoomerGirl.com, and many more.

Diane's best-selling first book Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth was featured on national television programs ranging from CNN Headline News to ALive with Regis and Kathie Lee@ to AThe ABC Network Television Earth Day Special@ and the ANBC Network Earth Day Special.' The book was also reprinted in Italy and Japan. Said Michael McCloskey, chairman of The Sierra Club, 'MacEachern pulls the whole picture together as no one has ever done: what the problems are, what we can do, and why it makes a difference.'

As the co-founder and chief executive of Vanguard Communications, Ms. MacEachern helped develop and implement national strategies to educate the public about such pressing issues as ocean pollution, renewable resources, sustainable agriculture, endangered species, wilderness preservation, human rights, civil society, land use planning, and nuclear weapons. For several years, she played an integral role in the U.S. Environmental Protection Agency's efforts to develop and implement a nationwide initiative to educate the public about global warming. Diane collaborated with Earth Day 2000 in developing an international program to raise awareness about opportunities for fuel efficiency and non-polluting energy sources. She was part of the team that helped create the 2-million acre Grand Staircase-Escalante National Monument during the Clinton Administration.

In addition to Save Our Planet, Diane has enjoyed success as a newspaper and magazine columnist, contributing author, and web writer. Diane has written regularly for Good Housekeeping magazine. In addition, her writings have appeared in Family Circle, Self, Christian Science Monitor, Ladies Home Journal, Reader's Digest, First for Women, Baltimore Sun, Country Living, and many more. She has produced numerous award-winning publications on a wide variety of energy and environmental topics for members of Congress, the media and the public at large. She is also the author of Enough is Enough! The Hellraiser's Guide to Community Activism: How to Organize a Successful Campaign for Change. In addition, her writing appears in 50 Ways to Love Your Country (Inner Ocean Press for MoveOn.org).

Diane MacEachern received a Master's Degree from the School of Natural Resources and Environment at the University of Michigan. She is the vice-chair of the board of directors for the Alaska Wilderness League, where she is part of the team working to protect America's Arctic National Wildlife Refuge from oil drilling.



Customer Reviews

4.9 out of 5 stars
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This book is very easy to read and extremely informative.
Chob
There are lots of practical tips and suggestions for which products to buy and avoid.
Joel Williams
I would suggest a pen to underline the parts you like best!
Susan R

Most Helpful Customer Reviews

13 of 13 people found the following review helpful By J. Phillips on April 24, 2008
Format: Paperback
I enjoyed this book overall. There only seemed to be a few aspects missing....such as in the baby chapter about cloth diapers. She makes it sound as though there's only one style, when in fact there are loads and loads to choose from--and you can always dry them in the sun (at least during the summer) thus saving even more energy. So if you're having a baby, keep looking into diapers beyond the scope of this book.

The other small (big) thing she didn't mention in the gardening chapter was how destructive peat moss is, and how it's being banned in most of Europe with end-dates in sight, whereas nothing of the sort has happened here yet. Peat bogs contain 10% of the earth's fresh water and cannot recover as quickly as we harvest them for garden use. So don't use PEAT! Even though it's usually one of the cheapest "organic" garden mulches in North America. Also, don't buy peat seed pots (the kind that you can just plant in the ground when you move the seedlings outside)...use coir (coconut husk) instead.

Other than that, I liked her opinions and some of her strategies....some will work better for some people than others, depending of course on family size and where you live.
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9 of 9 people found the following review helpful By Joel Williams on May 21, 2008
Format: Paperback
As the book Big Green Purse by Diane MacEachern is primarily aimed at women, I asked my wife to read it first. She gave me a sigh, rolled her eyes and said she would skim it, but it ended up being so interesting she read it cover to cover. Here's a direct quote (honest!):

"This is one of the most informative and life changing books I've ever read. It beats those 'self-help' books hands down as this actually contains practical information that you can use and apply for the rest of your life."

Women spend eight-five cents of every dollar in the US marketplace. Big Green Purse is about harnessing that spending power to improve the environment, influence manufacturers and to help you and your family to live a simpler, cleaner and healthier life.

Although my wife recommends reading the whole book, for those that are short on time it's broken into digestable chunks, such as cars, produce, cosmetics, kids and babies, and so on. Even if you don't read the whole chapter there is a wrap up section at the end which summarizes the main points.

She found it extremely interesting as it gave lots of excellent facts and statistics but doesn't lay on a guilt-trip. However you might feel unwell after reading about all the crap we're putting into our bodies... It makes you want to change your lifestyle for the better and shows easy ways to do this without spending any more money.

There are lots of practical tips and suggestions for which products to buy and avoid. These tips are actually useful rather than generic "buy natural" advice you often get.
Read more ›
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5 of 5 people found the following review helpful By Ruth Mcveigh on May 30, 2008
Format: Paperback
Big Green Purse is a clarion call to consumers to exert the "power of the purse" and send the only message the marketplace appears to understand: consumers are getting smarter and better informed, and want to spend their money on products that can help sustain, rather than destroy, the planet.

So what if corporate mentality can't conceive of "green" being anything other than the color of money? If enough consumers - most of whom, let's face it, are women - send the marketplace the message that we will no longer purchase unsafe and polluting products in wasteful packaging, the marketplace will respond.

Diane's book is a wealth of information on products we all use every day, and lots of that information is quite alarming. Did you know, for example, that 89% of the 10,500 chemical ingredients that go into lipstick, nail polish, hair coloring, soap, and other personal-care products have never been safety-tested by the FDA? Nor is it known what the cumulative exposure of chemicals linked to serious health concerns can be, yet we bathe with, slather on our bodies, and make-up our faces every day with countless personal-care products. Who exactly does the FDA exist to protect anyway: people or industries?

The beauty of the book is that is not just a litany of frightening statistics - far from it. It is also brimming with advice and resources on where to purchase greener and safer cosmetics, cars, food, household cleansers, clothing, garden products, electronics, furniture, kids' stuff, and more. Enough information, in short, to empower us to change the way we live.

The marketplace will always sell what brings it the most "green," but if we demand less polluting and safer products, well, we the people will have taken responsibility for doing something ourselves to create a "cleaner, greener world." Hey, it's not like we can wait for Congress to take action ...
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7 of 8 people found the following review helpful By Norma Lehmeierhartie VINE VOICE on March 11, 2008
Format: Paperback
Diane MacEachern gets it: as consumers, we have the power to create a greener world. (My only disagreement with her is putting the onus of responsibility on women; men count, too.)

We should support only businesses that take strong measures to ensure that they are not polluting the environment and that they conduct business with humanitarian practices. When corporations do not sell their product they will either change what is offensive, or their business will die. That is the beauty of a capitalist society; success is measured by financial strength. And, we as the consumer have the power to influence which companies survive.

MacEachern takes time to point out which companies are "greenwashing" and how to avoid those products.

She focuses on the following:
Coffee, tea and chocolate
Electrical appliances
Clothing and assessories
Personal care products
Household cleaners
Transportation

The book is empowering because we learn that each of us counts in making the world more environmentally safe.

By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet
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