Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. "The Big Idea maps" this new territory and shows how big ideas make great companies. Based on the author's interviews with CEOs and his experience shaping big ideas at companies such as Andersen Consulting and the National Trust.
Robert Jones is the president of simple beaute. Born and raised in Houston, TX, he is a well-known hair and makeup artist with almost twenty years of experience. His clients include Neiman Marcus, Mary Kay Cosmetics, Watters and Watters, Bergdorf Goodman, Oil of Olay, Nexxus, Levi's, Marie Claire, Elle Magazine, Brides Magazine, Elegant Bride, Delta Burke, Diahann Carroll, Sheryl Crow, Carol Channing, The Dixie Chicks, and many many others. He travels to five cities per month giving makeup demonstrations to approximately 5,000 women. He has his own line of brushes and makeup organizational tools (www.simplebeaute.com), with plans to launch his own signature line of makeup. He divides his time between Dallas,Texas and New York City.
