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Big Ideas For Small Service Businesses: How To Successfully Advertise, Publicize, & Maximize Your Business or Professional Practice
 
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Big Ideas For Small Service Businesses: How To Successfully Advertise, Publicize, & Maximize Your Business or Professional Practice [Paperback]

Marilyn Heimberg Ross (Author)
3.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

0918880165 978-0918880161 January 31, 1994 Revised
A complete guide to getting your small business or professional practice publicized/advertised. This book is also essential for consultants of any kind. If you have the entrepreneurial spirit, you will profit from the hundreds of publicity suggestions alone that are easy to integrate into your business at no cost.

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Editorial Reviews

Review

An invaluable business start-up tool, the book devotes itself exclusively to the service sector. -- Business Opportunities Journal

Answers the question how owner/managers of small service companies can be positioned for continued growth . . . The text is an invaluable business start-up tool as well as a survival manual for existing firms. -- Joseph Mancuso's Entrepreneurial Manager's Newsletter

Big Ideas for Small Service Business is jammed with useful, practical, helpful, and profitable ideas for any right-thinking entrepreneur. As a practicing guerrilla marketer, I recommend it with out a moment's hesitation. -- Jay Conrad Levinson, Entrepreneur, Author of Guerilla Marketing and Guerrilla Marketing Attack

Chances are good that you work for one of the 95 percent of American businesses that have fewer than 100 employees. If you do, you have everything to gain by reading this book. -- American Demographics' Marketing Tools Alert

Comprehensive book . . . helps small business owners gain a competitive edge. -- Los Angeles Times

Comprehensive book. Helps small business owners gain a competitive edge. -- Los Angeles Times

Discusses step-by-step implementation of all sorts of marketing techniques, from choosing a name to telemarketing to 'news releases with pizzaz not puff.' -- The Orange County Register

Finally, a marketing book that addresses - and really understands - the unique issues that service providers face! Full of ingenious ideas for making a big impression with a little money. -- Executive Program: A Newbridge Book Club

Substantial information. . . Many descriptive examples are included and almost every chapter presents an illustration or a list of cue words to inspire your own creativity. -- Executive Female

The authors are energetic, yet irreverent, and the attitude is refreshing. --San Francisco Chronicle

From the Author

We wrote this book to serve the special needs of service businesses - those who don't have a garment, computer, stereo, or other tangible object to put into a prospect's hands. Service businesses - they run a wide gamut - must be more clever in their marketing approaches.

We show you shoestring strategies that lead to bottom line results. These ideas aren't fancy theory, but rather practical, doable things any entrepreneur can use. And we're big on checklists and idea stimulators to make your job easier. Marketing can be scary and intimidating. Our book can replace your fear with confidence, your inexperience with accomplishments. Happy marketing!


Product Details

  • Paperback: 289 pages
  • Publisher: Communication Creativity; Revised edition (January 31, 1994)
  • Language: English
  • ISBN-10: 0918880165
  • ISBN-13: 978-0918880161
  • Product Dimensions: 8.8 x 6.1 x 1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,840,518 in Books (See Top 100 in Books)

More About the Author

Marilyn Ross is a self-publishing pioneer. Over the last three decades, she has helped thousands of authors sell millions of books through About Books, Inc., the company she and former husband Tom founded in 1977 and have since sold. Then Marilyn turned her energies toward championing authors, professionals, and small presses by founding Self-Publishing Resources.

Marilyn, an internationally acclaimed self-publishing authority, has been noted and quoted in U.S. News & World Report, Publishers Weekly, the Los Angeles Times, Writer's Digest, Bottom Line Personal, John Naisbitt's Trend Letter, Investor's Business Daily, Rocky Mountain News, the Denver Post, San Diego Union, Chicago Daily Herald, Phoenix Gazette, the New York Times, Newsweek, and the San Francisco Chronicle, among others. Entrepreneur magazine dubbed Marilyn a "trend tracker." Additionally, she has appeared on scores of radio and TV shows, including NPR's All Things Considered.

In 1996, Marilyn and Tom Ross launched an international nonprofit trade association for self-publishers, small presses, and assertive authors. Although they are no longer involved, under their leadership the Small Publishers Association of North America (SPAN) became the second largest such organization in the world.

She brings her invigorating style to her best-selling books The Complete Guide to Self-Publishing (5th edition now out), Jump Start Your Book Sales, and Shameless Marketing for Brazen Hussies. This energetic woman not only helps authors successfully write, publish, and market their own books and information products--she has written and self-published fifteen books of her own. Following the "success formula" she espouses, five of the books have been sold to major trade publishers.

Singled out for the Guerrilla Marketing Hall of Fame, she is also listed in numerous Who's Who directories. Marilyn has intimate knowledge of the joys and frustrations of being an author. Writing and publishing conference planners often call upon her as a speaker.

She divides her time between helping clients, dancing, enjoying nature, gardening, volunteering, spiritual study, travel, being playful, and nurturing her many friends. Contact her at marilyn@MarilynRoss.com.

 

Customer Reviews

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Average Customer Review
3.8 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

8 of 9 people found the following review helpful:
5.0 out of 5 stars Practical, witty, down-to-earth advice that really works!, January 17, 1997
By A Customer
This review is from: Big Ideas For Small Service Businesses: How To Successfully Advertise, Publicize, & Maximize Your Business or Professional Practice (Paperback)
Big Ideas for Small Service Businesses takes you inside a small service business and gives you tons of information about how to get customers. The book brims with ideas about marketing, using our time wisely and making our small service businesses a great success. The book covers things like creating press releases, generating interest from potential customers and giving service that is unusual and memorable. This is the one and only guide a small service business will ever need. Great for professional service providers too (doctors, lawyers, accountants). Terrific
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Tom and Marilyn are the first couple of marketing, January 10, 2001
This review is from: Big Ideas For Small Service Businesses: How To Successfully Advertise, Publicize, & Maximize Your Business or Professional Practice (Paperback)
This book is a must. Easy to read and gives great tips. Go out and get it- you will learn a lot!

Rick Frishman- Pres of Planned TV Arts, co author of GUERRILLA MARKETING FOR WRITERS

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4 of 5 people found the following review helpful:
3.0 out of 5 stars Good Start But Superficial, December 19, 1999
By 
This review is from: Big Ideas For Small Service Businesses: How To Successfully Advertise, Publicize, & Maximize Your Business or Professional Practice (Paperback)
While this book has breadth, it lacks depth. I found myself wanting more in almost every section. After 12 years of owning a small business, few of the ideas were of sufficient detail to be of real use. For example, we rely on the Yellow Pages for 10-20% or our new customers. I would have liked to see an entire chapter on this topic, not two pages.
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