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Big Man on Campus: A University President Speaks Out on Higher Education
 
 
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Big Man on Campus: A University President Speaks Out on Higher Education [Hardcover]

Stephen Joel Trachtenberg (Author)
4.0 out of 5 stars  See all reviews (8 customer reviews)


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Book Description

June 3, 2008

An eye-opening and at times controversial insider's look at the current state of higher education in America, from one of the nation's most distinguished and down-to-earth university presidents.

At a time when daily news headlines scream of competitive college enrollments, skyrocketing tuition, campus violence, alcohol and drug abuse, and other campus scandals, the former president of The George Washington University tells it like it really is.

Educated at Columbia, Yale, and Harvard universities, with a membership in Phi Beta Kappa, more than fifteen honorary doctorates, four books, and numerous published articles, Stephen Joel Trachtenberg is one of the leading voices in American higher education. Here he brings his thirty years of experience, wisdom, and wit to reveal what goes on behind the scenes in the difficult and rewarding challenge of running a university. Using wonderful anecdotes from his own life, Trachtenberg explains with compassion and his trademark humor the insight he has gained from the halls of learning.

For parents who will write big checks to send their sons and daughters to college, for businesspeople of all kinds looking for leadership lessons, and for anyone invested in America's system of higher education, this book is a major work about the importance of sustaining our nation's natural brain trust.

--This text refers to the Paperback edition.


Editorial Reviews

From Publishers Weekly

Currently President Emeritus of The George Washington University (after 19 years as president), author Trachtenberg (Reflections on Higher Education) looks back on his years of work at GW, the University of Hartford (where he was president for 11 years) and Boston University to assess the current state of higher education. Each chapter focuses on a different subject-town/gown relations, fundraising, the rules of an effective university president-with a grounded, friendly tone and a wealth of personal anecdotes. Much of the work, however, concerns weighty matters such as defining the scope of various undergraduate curricula in the United States and parsing out the essentials of study: "It makes little sense to learn about another culture while remaining ignorant about one's own." Refreshingly honest and conversational, whether tackling the changes he's observed in students over the years or the influence of his parents, professors and colleagues, this will make extremely interesting reading for those in the education industry, and should be of general interest as well.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

News reports of campus shootings, rising tuition, misdeeds by student athletes, or misuse of university funds have brought unwanted attention to college presidents. In this engaging book, Trachtenberg, former president of George Washington University, candidly explores his 19-year tenure and total 30 years, experience heading a major educational institution. Educated at Columbia, Yale, and Harvard Universities, Trachtenberg is quite familiar with the culture of universities, the tension between operating a corporation and a school, and how the job of president has evolved, particularly at elite institutions. Among the issues he and other presidents daily tackle: campus violence, unionization, affirmative action, drinking and drugs, and military recruitment on campus. University presidents can now run afoul of faculty, students, the media, and even Congress as it becomes more concerned about the tax-exempt status of institutions with huge endowments. At times drawing on speeches and correspondence, he recalls personal and professional highs and low, lessons and regrets, throughout his life and career. A loving portrait of a challenging career and an inside look at the complexities of a modern American university. --Vanessa Bush

Product Details

  • Hardcover: 288 pages
  • Publisher: Touchstone (June 3, 2008)
  • Language: English
  • ISBN-10: 1416557199
  • ISBN-13: 978-1416557197
  • Product Dimensions: 9.7 x 6.2 x 1.1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,014,591 in Books (See Top 100 in Books)

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8 of 9 people found the following review helpful:
5.0 out of 5 stars Understanding the University, June 18, 2008
This review is from: Big Man on Campus: A University President Speaks Out on Higher Education (Hardcover)
What do Cal Ripken, Houdini, Edison, J. Pierpont Morgan, Churchill, Bismarck and Job have in common? Their qualities, combined, are what Steve Trachtenberg tells us are essential equipment for a university president. He shows why this is so in a book filled with wisdom, humor and numerous ideas about what university education means, needs, and gives back to students, their parents, and society. It's a graceful and fascinating work about one of our greatest American institutions.

Particularly enjoyable are the autobiographical elements of Trachtenberg's upbringing and experiences, which are skillfully interwoven with his discussion of the figures and problems, joys and perplexities of university life and governance. His candor about himself, and his insights into the basic issues faced by universities, give this book an authenticity and reach that will make reading it a valuable and memorable experience.

For parents who want to know for what they're paying a university, for students who want to know why they should spend important years of their lives there, and for everyone who wants an authentic view of what a university is like from the inside, and also to learn from and be amused by encounters of an interesting person with the world, this is a splendid book.

Katharyn and Stanley Reiser
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8 of 11 people found the following review helpful:
5.0 out of 5 stars Big Man on Campus Is Outstanding, June 6, 2008
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This review is from: Big Man on Campus: A University President Speaks Out on Higher Education (Hardcover)
This is one of the most outstanding volumes on higher education I have read in quite some time. Dr. Trachtenberg's perspectives from his years in the business are quite enlightening. I highly recommend this highly readable and entertaining book.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars 2008 Sequel to 2006 Reflections, August 27, 2011
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This review is from: Big Man on Campus: A University President Speaks Out on Higher Education (Hardcover)
Dr. Trachtenberg is a very active but post-presidential presence at George Washington University and in global educational circles. I first read Reflections on Higher Education. Completely different from that first book, which was a well-edited compilation of non-replicative speeches and articles, this book follows his departure from the long-held position as President of George Washington University, and provides seventeen chapters. Use "Inside the Book" feature to see those in detail.

Along with these two books I recommend at a minimum three others I have also reviewed:

The Uses of the University: Fifth Edition (Godkin Lectures on the Essentials of Free Government and the)
Universities in the Marketplace: The Commercialization of Higher Education
The World Is Open: How Web Technology Is Revolutionizing Education (Wiley Desktop Editions)

and also a number of books that have the common theme of reinventing education, such as

21st Century Skills: Rethinking How Students Learn (Leading Edge)
Rethinking Education in the Age of Technology: The Digital Revolution and Schooling in America (Technology, Education--Connections (Tec)) (Technology, Education-Connections, the Tec Series)
Teaching Digital Natives: Partnering for Real Learning
The Innovative University: Changing the DNA of Higher Education from the Inside Out (Jossey-Bass Higher and Adult Education Series)

It is in this magnificent context that I absorb this book, still relevant, especially to those who would strive to create a Smart Nation (see my book by that title) and a "national" university that can bootstrap us back into global to local relevance.

Here are my summary notes:

+ Largest payroll in Washington, D.C. after federal and local governments.

+ The author is devoted to the role of the university as a means of creating educated informed citizens, and in 2008, was already concerned over the financial ruin likely to befall the country as a result of the elective wars in Afghanistan and Iraq.


+ $30,000 a year per student seems expensive but it costs money to maintain a complex institution that teaches, heals, and does research [this book was written before the explosion in free online learning and

+ Average tenure of a university professor at the time was eight years, getting shorter with more mis-steps, scrutiny, and resignations (in both sense of the word--resigning from the job and resigning in the face of challenges too great for any one man to bear)

+ Fund-raising and money issues consume presidents but should not be allowed to do so--both need to be the responsibility of all stakeholders in common

+ The "standard" of what constitutes a liberal education has been shredded beyond recognition--students are arriving ignorant from high school and despite the best efforts, often leaving college ignorant still

+ Spent eleven years as President of the University of Hartford, started as President of George Washington University at the age of 50

+ The knives thrown in the president's direction are many, and one cannot rely on normal checks and balances to prevail--from protesting students to scandals on campus to faculty rebellion toward any change...

+ A persistent recurring theme is both the complexity of the balancing acts that must be undertaken by the president, and the nearly incomprehensible universe of "stakeholders" (including many who appoint themselves without necessarily having equity).

+ Litigation is a sword over every president's head, not necessarily because the university merits being sued, but because a class of lawyers and plaintiffs exist that see every mis-step as an opportunity to seek financial gain

+ Eight tenets for survival and success--I cringe as I realize how often I break some of them

...01 You shouldn't make everybody mad at you at the same time
...02 Your message should be uplisting rather than blatantly critical
...03 You should avoid introducing more than one idea at a time
...04 Try to build a community constituency
...05 Improving the overall image of a place is important
...06 Maintaining perspective can be difficult
...07 Every faculty needs a few crackpots
...08 Computers can perpetuate myths and complicate communication

+ A university presidency is a holistic calling in every possible sense of the word--a multidimensional multidomain challenge unlike any other [to which I would add, more so than the Presidency of the United States because that position has been captured by special interests and undermined by a vast bureaucracy that has lost its intelligence and integrity--a university president has the luxury of being focused on stewardship [less the commercialization that Derek Bok has written about]

+ There is a tangible, plapable, continuous magic about encountering graduates of the university *everywhere*

+ He dispels myths about GWU (buy the book)

+ History matters. History really matters. The evidence that our young are not learning history is most distressing. I am in huge agreement with this point, and recommend the books below in support of this vital observation by the author.

The Landscape of History: How Historians Map the Past
The Lessons of History

+ The entire section on faculty is priceless--buy the book--and I observe that the author makes it clear that while tenure has its downside, every faculty needs--and can count on having--a few crackpots [to which I would add, and the same for the Administration]

+ Tenure, combined with an end to mandatory retirement, has created deep challenges for university presidents who wish to breathe life into old programs gone stale

+ Lectures are an out-moded and ineffective means of instructing larger groups. I regret I am so limited by Amazon (ten links), there is an entire literature now on flipping the learning tortilla so the notes are online and the face time is interactive.

+ My over-all take-away is that the two major challenges for the future for any university president lie in the education of their own faculty on new sources and methods; and the creation of completely new ways of reducing costs and increasing learning while achieving a balanced budget.

+ The greatest failures of university presidents may well be when they fail to see an opportunity or see an opportunity and fail to exploit it. This is particularly important with respect to real estate and "grand strategy" moves that may not be appreciated by others for a decade or more.

+ Athletics is a constituency, a media magnet, and a disaster waiting to happen (on and off the field)

The book concludes with a number of insightful combinations of actual letters dealt with by the president along with contextual comments, and a reflective conclusion whose most important line is that universities are partners in the future of a nation.
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