Big Shots, Business the Amazon.com Way: Secrets of the Worlds Most Astonishing Web Business (2nd Edition) [Paperback]

Rebecca Saunders (Author)

Book Description

Publication Date: March 15, 2002 | Series: Big Shots Series (Book 1)

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Editorial Reviews

From the Inside Flap

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com into uncharted territory. With pharmaceuticals, web auctions and multimedia added to its list, not to mention a makeover for the web's most recognizable site, is Amzon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-tailing, but for now the future for Amazon looks bright.

Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase promising a great ride for investors, a geat experience for shoppers and a model for entrepreneurs and business leaders everywhere. Rebecca Saunders reveals even more secrets, deals, schemes and dreams of one of the world's web superstars. Business the Amazon.com Way is at once an inspiring and engaging insight into the ingredients of success and source of invaluable business lessons for the next generation of winners.

From the Back Cover

Ten secrets of the world's most astonishing web business:

Live and breathe e-commerce

Fill the place with entrepreneurs

Focus

Brand the site

Get and keep customers by offering great value

Develop Unbeatable Logistics

Stay Lean

Practice Technoleverage

Constantly Reinvent the Business

Grow with the Best

Product Details

• Paperback: 232 pages
• Publisher: Capstone; 2nd edition (March 15, 2002)
• Language: English
• ISBN-10: 184112155X
• ISBN-13: 978-1841121550
• Product Dimensions: 8.5 x 5.4 x 0.7 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,716,279 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

2.0 out of 5 stars Simplistic, Outdated Guide to E-Commerce Success., July 26, 2006

By 

mirasreviews (McLean, VA USA) - See all my reviews
(TOP 500 REVIEWER)    (VINE VOICE)    (COMMUNITY FORUM 04)    (HALL OF FAME REVIEWER)   

This review is from: Big Shots, Business the Amazon.com Way: Secrets of the Worlds Most Astonishing Web Business (2nd Edition) (Paperback)

"Business the Amazon.com Way" (first edition) was published in 1999, at the height of dot-com mania, when Amazon had 1,000 employees and was trading at $209 a share. So it's hopelessly dated. The book might still have merit if it included a good history of Amazon's early years, but the information on Amazon's foundation and early growth is sketchy. This book was aimed at aspiring internet entrepreneurs, touting the endless possibilities for business on the web and presenting Amazon.com founder Jeff Bezos as a shining example of e-commerce success. "Business the Amazon.com Way" is a simplistic handbook for web businesses more than a study of Amazon, and it looks even more naïve in retrospect, considering the dot-com crash.

Author Rebecca Saunders catalogs the reasons for Amazon's success that could be applied to your internet start-up: know your customers, update pages frequently, link from related sites, have clear long-term goals, brand the site, be customer-centric, staffing and recruiting, a distribution plan for fast order fulfillment and delivery, frugality, state-of-the-art technology, constant innovation, continual growth. And we get a general idea of how Jeff Bezos and the early Amazonians went about accomplishing these things. But it's pretty simple stuff. I don't think "Business the Amazon.com Way" did anything more than state the obvious, in limited detail, in 1999. If you're looking for a primer on Amazon's early years, Robert Spector's "Amazon.com: Get Big Fast" (2000) is equally enthusiastic and uncritical, but it is much more useful.