From Library Journal
Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson's common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.ASusan DiMattia, "Library Journal"
Copyright 1999 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Bill Gates is a modern business phenomenon: the greatest of the techno-savant tycoons. His grip on the PC software market has made him the richest man on the planet. But Gates'wealth and technical brilliance is only part of his fascination. His remarkable business vision and obsessive desire to win has created a headership style that radically different to anything the business world has seen before.
But you won't find many clues to the Gates' management or leadership techniques in business schools. So where do we turn to find out how this guy ticks? Beneath the hype and counter-hype, what sort of man is Bill Gates really?
Brought completely up to date for this new edition, Business the Bill Gates Way not only reveals the secrets of Gates' remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From hiring very smart people to loving what you make, and from crushing your competitors to never, ever, ever taking your eye off the ball, you have in your hands the secret of phenomenal success.