From Library Journal
Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson's common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.ASusan DiMattia, "Library Journal"
Copyright 1999 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Jack Welch is one of the most successful and controversial business leaders the world has ever seen. When he took the helm at GE, then a model of the American corporate way, he was 45, the youngest chief the company had ever appointed. Welch transformed a hitherto cautious company, and put his dynamic mark on corporate America at the same time. GE's businesses were overhauled. Some were cast out and hundreds of new businesses were acquired. Fortune called Welch "the toughest boss in America". GE became a leaner and fitter organization: any com-placency was eradicated. This extraordinary change program has become the benchmark for 21st century business.
How does he do it? Now brought completely up to date for this new edition, Business the Jack Welch Way not only reveals the secrets of Welchs' remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From killing bureaucracy to talking straight, and from investing in people to dominating your market (or getting out of it)you have in your hands the secret of phenomenal success.