Big Shots: Business the Rupert Murdoch Way (Paperback)

~ (Author) "Contrary to what you might read - or like to believe - the great business people usually don't believe in anything..." (more)
Key Phrases: Rupert Murdoch, News Corp, Harold Geneen (more...)

Editorial Reviews

From Library Journal

Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson's common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.ASusan DiMattia, "Library Journal"
Copyright 1999 Reed Business Information, Inc. --This text refers to an alternate Paperback edition.

Product Description

One: Go with the Flow

Two: Goodbye Mr Nice Guy

Three: Place Your Bets

Four: Lead from the Front

Five: King of the Nitty Gritty

Six: DNA Marketing

Seven: Speed Freaks

Eight: Think Tomorrow Today

Nine: Ambition Never Dies

Ten Drive the Company

See all Editorial Reviews

Product Details

• Paperback: 192 pages
• Publisher: Capstone; 2nd edition (December 15, 2001)
• Language: English
• ISBN-10: 1841121509
• ISBN-13: 978-1841121505
• Product Dimensions: 8.8 x 6 x 0.6 inches
• Shipping Weight: 9.1 ounces (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #622,949 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars I expected some more, October 27, 2000

By	"saran_web" (Cincinnati, OH USA) - See all my reviews

This review is from: Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-Maker (Paperback)

The book is very generic on how Rupert Murdoch operates, I was expecting more specifics. The book is good though, if you just grab the 10 steps the author mentions.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Concise and Adequate, December 26, 2001

By	Mohit Kapur (Minneapolis, MN USA) - See all my reviews (REAL NAME)

This review is from: Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-Maker (Paperback)

I generally do not like reading thick books. This book is not only ideal for the busy executive, but also for that "lazy student" who has much beter things to do in life. At the end of each chapter, the key take-aways are summarized. It is interesting to note that Murdoch can compromise ethics and journalistic integrity to further his business. He also has a nack of thinking and planning lightyears ahead of his rivals, and can stoop at any level to keep the Chinese happy (BBC, Critical Reporting, scrapping Chris Patten's autobiography et all).

1.0 out of 5 stars Just a copy paste of various articles and quotes, February 6, 2008

By	Marahddis - See all my reviews

Although the book has a very lofty title "Business - The Rupert Murdoch Way - 10 Secrets ...", the reader would hardly connect to that.
The writing style is inconsistent. You get a feel that the author wrote the book just because he was in a contract with the publisher to do so. Almost every alternate sentence is a copy paste of some source material integrated in a very loose way.
Very disappointing.