More About the Author
Mark Stevens is a best selling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truths and unconventional wisdom.
Stevens shook the marketing establishment with his Business Week best seller, "Your Marketing Sucks" (Random House/Crown Business), and redefined the rules of management with "Your Management Sucks" (Random House/Crown Business, 2006).
Stevens' latest book, Your Company Sucks: It's Time To Declare War On Yourself (to be published Aug 2, 2011)idetifies the four reasons companies fail or simply get stuck in neutral and how to identify and address them so the business can break through the ice to new levels of success. Stevens also demonstrates that "customer satisfaction" is no longer acceptable: winning companies must Thrill their customers/clients.
Stevens is the author of 24 business-related books including the best sellers: "The Big Eight"; "King Icahn"; "Sudden Death: The Rise and Fall of EF Hutton" (a Wall Street Journal bestseller and Library Journal "Business Book of the Year"); and the enormously popular "Your Marketing Sucks."
Stevens' firm, MSCO--founded in 1995-- has representsed a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, The MONY group, Environmental Systems Products, Saturday Evening Post , Virgin Atlantic, and many others.. Through integrated marketing campaigns, MSCO focuses on achieving results for its clients instead of awards that serve egos. Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.
Stevens is an in-demand speaker and a frequent guest commentator on Fox Business Channel and a wide range of media from Entrepreneur to Dow Jones.
Stevens writes the wildly successful blog, "Unconventional Thinking."
Books by Mark Stevens have been published in USA, UK, Ireland, Australia, New Zealand, South Africa, China, Germany, Spain, Japan, Russia and Brazil.