Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results 2014th Edition

5 out of 5 stars 37 customer reviews
ISBN-13: 978-1137410399
ISBN-10: 1137410396
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Trade in your item
Get a $1.63
Gift Card.
Have one to sell? Sell on Amazon
Buy used On clicking this link, a new layer will be open
$17.47 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$28.46 On clicking this link, a new layer will be open
More Buying Choices
36 New from $19.97 20 Used from $10.88
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Learning Leadership
Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader
Improve your leadership skills with this new book from the authors of "The Leadership Challenge." Learn more.
$28.46 FREE Shipping. Only 8 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Editorial Reviews

Review

"Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire

"Big Social Mobile is a must-read for everyone from small business managers to corporate executives read it and learn how to use big data, social media, and mobile technology to become customer-centric and adopt predictive marketing or you will be left behind." - Omer Artun, CEO, AgilOne

"Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners." - Scott McNulty, Founder, IOEngine and BIOPTid

"Big Social Mobile serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools." - Mark Russinovich, CTO, Microsoft Azure

"Big Mobile Social is a game-changing blueprint providing decision-makers with a well-thought-out guide to how to win in today's data-driven world. This book takes these topics beyond marketing and is for anyone in business who wants to remain competitive." - Byron Mignanelli, CEO, Global Strategic Management Institute

About the Author

David F. Giannetto helps organizations understand and utilize information to improve performance. He is Senior Vice-President of Professional Services and Marketing at Salient Management Company. Formerly CEO of The Telos Group and Practice Manager for J.H. Cohn, LLP, Giannetto has worked with clients such as FujiFilm, BlueCross BlueShield, American Express, JPMorgan, Coca Cola, Pepsi, Roche Pharmaceuticals, Scholastic books, and more. He is the author of The Performance Power Grid (Wiley, 2006), a writer for the Huffington Post and the AMA, and a former professor of organizational behavior in Rutgers University's Executive MBA program. Learn more about becoming big, social, and mobile at: www.bigsocialmobile.com
NO_CONTENT_IN_FEATURE


Product Details

  • Hardcover: 240 pages
  • Publisher: Palgrave Macmillan; 2014 edition (January 27, 2015)
  • Language: English
  • ISBN-10: 1137410396
  • ISBN-13: 978-1137410399
  • Product Dimensions: 1 x 6.5 x 10 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #739,425 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By A. J. Catts on March 4, 2015
Format: Hardcover
Unlike every other marketing technology book I've ever read.

Typically, the books are filled with untold pointless analogies and pie-in-the-sky statistics. 10 things you must.do.now! to revive your brand, make a big splash on social media, cut spend, increase ROI, whatever buzzwords are needed to make you buy the book.

David Giannetto's Big Social Mobile is all about realism. What are marketers actually facing in today's connected world? What are the dirty, nitty-gritty details that keep them awake at night, the challenges of dealing with an over-connected, expectant, entitled smartphone culture, and how do they handle that?

But there's good news. A light at the end of the tunnel, so to speak. Because David addresses the buzzwords (actually, he named a book after them) - and directly gets into the details of how companies can be successful in engaging customers, through personal, relational marketing, using big data, social networks, and mobile technology. If you're a digital marketing professional, a marketing professional, or anyone who is interested in how these technologies are going to affect your life, pick up a copy of Big Social Mobile. You won't regret it.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
This book helped me conceptualize the importance and power of integrating mobile and social data into the decision making process for businesses today. Mr. Giannetto skillfully bolsters and supports his work with incisive research on the internet and social media- and their impact on both the consumer and business. His use of real world examples, including Dunkin Donuts, Starbucks, and Fuji ( Fuji is not specifically named in the book) brings the conceptual to real life. This is a must-read for anyone who is serious about using data culled from social media and mobile technology to competitive advantage.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
As a teacher who believes in STEM-For-All, and who integrates technology-based concepts into the classroom, I have found aspects of Big Social Mobile that have helped me to challenge my students to consider how social media, mobile applications and big data all fit together. The questions and examples included in each section help to broaden the discussion and higher order thinking for my students.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
I read a lot of books about social media. Mostly, they are breathless about how crucial social media is to the future, and how if you are not spending a lot of time and money investing in social channels, then you are going to be irrelevant.

Usually, business books about social media just sound like chicken little.

Big Social Mobile is different. I think part of the reason is because Giannetto is not a marketer, and he doesn't come from the social world. He's a big data analyst, and he understands how the nuts and bolts of how business works - how invoices get paid, how sales teams determine P&L.

That perspective gives us a compelling map for how to navigate the transition to a big social mobile world - by feeding all that new data into the systems that are already in place within your business.

It's simple, but revolutionary. And refreshingly free from hype.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Big Social Mobile finally arrives to demystify "big data," today's "new social consumer," and mobile technology. As a business owner, I have been working with media and "big data" for some time, but often didn't see the real value of them. I couldn't visualize a concrete strategy. I knew they were important but also knew I wasn't maximizing their value. Big Social Mobile clarified not only their usefulness but gives me a strategic approach that fits my core business model. It's the one book that will serve as my go to reference manual to meet my business objectives and connect with today's new breed of social consumer.

As a communications professional, I immediately gravitated to the section "Understanding the New Social Consumer" and found myself immediately inspired to speak my customer's language more intentionally. What I appreciate most is the clarity with which the author presents previously confusing concepts. No fluff here. I find myself bookmarking concepts at every turn. One quote worth pondering here is:

"While this is a difficult task for companies who reflexively talk to customers from the narrow perspective of "what can I sell them," Big Social Mobile enterprises are motivated to understand today's consumer not only so that they can convert consumers to customers but also so that they can create an influential community attached to their brand--a community that will multiply its reach and influence and generate additional sales opportunities..."

I highly recommend this book if you want to take your business to the next level this year.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I have read many data & social books and this one is fabulous. David Giannetto has demonstrated his capacity to educate the reader in a direct,educational yet engaging and fresh way about the importance of understanding the immense value from micro segmenting and micro targeting your customers and prospects. If properly categorized into actionable and deep insight the author recognizes the incredible holistic insights that can be garnered from social and mobile data. The book guides us thorough various and unique perspectives on how segmentation empowers the Brand to understand their clients and their dynamic passions and interest across across their increasing number of subject verticals. The book reminds us that a digital audience is an identifiable audience where, given the right tools,data can be leveraged to deliver the consumer an effective and exciting Brand journey.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Pages with Related Products. See and discover other items: business marketing