Customer Reviews

The Big Ten: The Big Emerging Markets And How They Will Change Our Lives

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While thought proking, Mr. Garten has seemingly done quite a bit of thorough research but his end conclusions are rather biased and without merit. By forgetting our own nation, his view points for the future make rather little sense and his viewpoints stem from a anging liberal who clearly doesn't understand current economic policy.

It now looks like there are really only two, maybe three at most, success stories among Garten's Top Ten choices: China, South Korea, and possibly India. Mr. Garten's next edition should focus on these.

This is an excellent publication to read as you are putting together your future export marketing programs. It will provide you with fresh ideas on how to develop your most profitable foreign markets. It is primarily based upon Mr. Garten's experience as Undersecretary of Commerce for International Trade during the first Clinton Administration. Although there is a definite political slant to its content, I recommend this book for all entrepreneurs and international trade executives who are responsible for establishing export strategies, forecasts and budgets.