Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn't work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. If you've been frustrated trying to force a square peg into a round hole, you're about to discover a better way. The Big Ticket eCommerce System is an approach to eCommerce designed exclusively to help you sell high-priced products and services using the Internet.
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About the Author
Bob Regnerus is the creator of the Big Ticket eCommerce System. He has used this system to create thousands of websites, attract more than 35 million website visitors, and generate 2.2 million leads for his clients. He has used the Internet to increase sales of surgery procedures, enterprise software, dentistry, rooftops, graduate programs, chiropractic treatments, and 29 other types of big-ticket products and services.
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More About the Author
Bob Regnerus is a marketing coach, author, and speaker. Bob's abilities are in helping you get marketing focus, crafting your unique story, and getting the word out about your business so you become the go-to expert in your market.He develops marketing strategies with you that produce high-quality leads for your high-fee products and services, and coaches you to produce focus, eliminate fear, and achieve anxiety-free performance.
Bob is the author of Big Ticket eCommerce and The Official Get Rich Guide To Information Marketing On The Internet and creator of the Big Ticket eCommerce System®. He has used this system to create thousands of websites, attract more than 35 million website visitors, and generate 2.2 million leads for his clients.
Bob is the Founder of MyBookDone.com, a service to help entrepreneurs tell their story in a book, and use that book to fuel a thriving practice or info-business with high-paying clients.
Bob has worked with prestigious institutions like the Dartmouth School of Business and Miracle-Ear®, as well as hundreds of professionals, information publishers, and business owners.
Learn more about Bob and his services at www.BobRegnerus.com
Bob is the author of Big Ticket eCommerce and The Official Get Rich Guide To Information Marketing On The Internet and creator of the Big Ticket eCommerce System®. He has used this system to create thousands of websites, attract more than 35 million website visitors, and generate 2.2 million leads for his clients.
Bob is the Founder of MyBookDone.com, a service to help entrepreneurs tell their story in a book, and use that book to fuel a thriving practice or info-business with high-paying clients.
Bob has worked with prestigious institutions like the Dartmouth School of Business and Miracle-Ear®, as well as hundreds of professionals, information publishers, and business owners.
Learn more about Bob and his services at www.BobRegnerus.com
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A plan for online success,
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This review is from: Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet (Paperback)
This book is for anyone entering the online world of sales or for those with experience with online sales looking to boost sales.It's as much a marketing and planning book as it is about online. I say that in the most positive way. Instead of just getting bogged down on the nuts and bolts, this book talks about putting a plan for building the bridge between your company and your clients in the most powerful way
2 of 2 people found the following review helpful:
4.0 out of 5 stars
A Very Good Primer,
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This review is from: Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet (Paperback)
As a relative beginner in e-commerce I was pleasantly surprised at how easy of a read Bob Regnerus's book Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet was. The author's overall take on things was pretty well scientific through processes that he and his team uncovered and discovered through years of trial and error. Bob shows us that there is much more to the game than search engine optimization and "getting hits". You have to get leads and keep on them.If there was any part of Bob Regnerus's program that might have been unorthodox I would have to say that it was that in many ways his helpful hints might even be giving away the store. (As a businessman Bob has to leave something for himself!) But the book didn't uncover all the secrets of e-commerce: It may have told you what to do but you still have to have the knowledge and experience to know how to do it. This takes practice, experience or if you don't have that, outsourcing where you are weak. From the very beginning the book proved its worth. There are many important steps the author warns us not to miss, such has setting up a lead generating website, getting good online real estate "satellite offices" (on sites like eBay, CraigsList, Amazon.com and YouTube) but it seems that the nuts and bolts of the job is the nitty gritty work. You have to keep on top of the stats. You have to constantly adjust to see what works and what doesn't. You have to keep working with the keywords to see which are winners and deserve more focus and which are losers and should be immediately discarded. And of course there are practical hints about blogging, setting up online communities, Google AdWords, reciprocal links, etc. And Bob Regnerus even goes so far as to spell out the roles required to run a successful, high powered and effective e-commerce system in your own company as well as giving distinct job descriptions for each of these roles. The system that Bob Regnerus has developed, the Big Ticket eCommerce System, is better meant for companies who have a value to sell and not just products. This system is more suited for the more difficult sales of higher ticket items and services, although the fundamentals could work with other goods and services as well. In a way many parts of the book seemed as if it was an advertisement for Bob's company and on a literary standpoint a star might be deducted for this, but at the same time Bob Regnerus is a pioneer in his field and the book really shows the vast experience he has garnished. The book is an easy read (I did it in one sitting and I am not an "expert" in his field) and it is full of good advice. Bob will get lots of good will for his business from this book.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
This book is just a lead generating tool for him to grow his business...not a real book,
This review is from: Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet (Paperback)
After reading this book, I realized that it is filled with a bunch of teaser copy that reads more like a brochure than an actual book. I'd beware of the advice here...especially considering when it was written and how different online marketing is today (2010).
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