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Bigger Isn't Always Better: The New Mindset for Real Business Growth Hardcover – January 20, 2006

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Editorial Reviews


Washington Post: "...chock full of good tips and sound advice for managers of any sized operation."


"""An important, wise, and practical book, free of glib jargon and business homilies. Tomasko cites lively, current examples showing how to uncover hidden opportunities, and offers original and unpretentious advice on how to master the concept of growth on your own terms."" --

Jeffrey Sonnenfeld, Senior Associate Dean and Lester Crown Professor of Management Practice, Yale School of Management; author of The Hero's Farewell

""Bob Tomasko’s premise that corporate ‘supersizing’ does not necessarily correlate with true growth is not only insightful but also dispels much of the traditional dogma of the business world. Rather than theorize, he provides real-world examples and convincingly establishes his case. If you have ever pondered the best ways to grow a company -- what works and what doesn’t -- you will truly enjoy Tomasko’s book.""

—J.J. Finkelstein, President & CEO, RegeneRx Biopharmaceuticals

""The quest for growth at any cost has led many a great organization down an unhealthy path. In outlining both the psychological and economic underpinnings of growth, Bob Tomasko has given us an insightful and useful antidote to the overly simplistic ‘how-to’ guides. A worthwhile read!""

-- Len Schlesinger, Vice Chairman & Chief Operating Officer, Limited Brands

""Tomasko's richly documented book punctures a well-entrenched myth: that growth is only a numbers game. With compelling stories and an intriguing set of scientific evidence, he introduces a totally new paradigm, i.e., that sustainable growth comes mostly from learning how to spot and exploit untapped market opportunities. His new corporate heroes – the ‘growers’ – are formidable corporate transformation agents. Upon reading Tomasko's book, one can't help looking around in our organizations to detect hitherto hidden ‘growers’ and turn them loose to rejuvenate our businesses"" -- Jean-Philippe Deschamps, Professor of Management, IMD, Lausanne (Switzerland); co-author of Product Juggernauts"

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Product Details

  • Hardcover: 272 pages
  • Publisher: AMACOM (January 20, 2006)
  • Language: English
  • ISBN-10: 0814408664
  • ISBN-13: 978-0814408667
  • Product Dimensions: 9.4 x 6.7 x 1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #544,061 in Books (See Top 100 in Books)

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4 of 4 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on February 27, 2006
Format: Hardcover
What we have in this volume is a brilliant explanation of what "real business growth" is, and, how to achieve and then sustain it. Tomasko suggests seven characteristics which "growers" share. They are guided and informed by a mindset which recognizes that real growth "is about reaching full potential, not maximum size. It means progress, not excess; it is fueled by imagination, not expansion." He devotes a separate chapter to each of the seven common characteristics. In Part 1, he describes what growth is and isn't, then in Part 2, he explains what growers do. They know what they need to know and where to locate it. They know what they want to achieve and tell the truth when pursuing it. They initiate creative attention to generate and sustain forward movement, meanwhile winning hearts and minds of others involved. They master what Tomasko characterizes as "momentum with bounce." They know when to let go, agreeing with Jason Jennings that "if it's DOA, bury it." And they "share the wealth" when collaborative effort achieves the given objectives.

The more "growers" there are within a given enterprise, the more likely that it will achieve "real business growth." Hence the importance of recognizing and supporting them, of course, but also doing so with regard to prospective "growers" as well. Every effort should be made to accelerate their development. When paraphrasing one of the exemplary growers, psychologist Martin Seligman, Tomasko observes that "business is not just about fixing what is broken. It is about taking what is best in an enterprise and nurturing its further development. Leading this kind of growth requires a very different mentality from that needed to manage ongoing activities.
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2 of 2 people found the following review helpful By D. Donovan, Editor/Sr. Reviewer on April 12, 2006
Format: Hardcover
Robert M. Tomasko's BIGGER ISN'T ALWAYS BETTER: THE NEW MINDSET FOR BUSINESS GROWTH draws some important distinctions between growth and expansion. While increased size is desirable, too often companies grow too quickly and many may ultimately see their demise in their very growth-oriented goals. Real growth lines in progress and knowing how to link success to strategic plans and logical organizational changes - the types of changes BIGGER ISN'T ALWAYS BETTER covers in chapters which probe growth cycles, judgement calls, and knowing how to access opportunity for its real-world applications.
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