Have one to sell? Sell yours here

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Bigwig Briefs: Small Business Marketing Advisor - Chief Marketing Officers from Coke, GE, Best Buy & More on How Small Businesses Can Market Like Big Businesses [Paperback]

Aspatore Books Staff (Author)

Available from these sellers.

FREE Two-Day Shipping for students on millions of items. Learn more

Book Description

Publication Date: June 15, 2002 | ISBN-10: 1587622033 | ISBN-13: 978-1587622038 | Edition: 1st

Bigwig Briefs: Small Business Marketing Advisor includes knowledge excerpts from the Chief Marketing Officers from companies such as General Electric, Coke, Best Buy, American Express, Federal Express, Yahoo! and Verizon on ways to use proven and inexpensive big business marketing strategies for your small business. These highly acclaimed marketing executives explain the secrets behind making the most of your marketing for your small business in a very easy to understand and straightforward fashion. This timeless classic provides the most useful information ever provided in one place on small business marketing, public relations and advertising and is a must read for any small business owner, employee, freelance worker, entrepreneur or marketing professional.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Bigwig Briefs: Small Business Marketing Advisor includes knowledge excerpts from the Chief Marketing Officers from companies such as General Electric, Coke, Best Buy, American Express, Federal Express, Yahoo! and Verizon on ways to use proven and inexpensive big business marketing strategies for your small business. These highly acclaimed marketing executives explain the secrets behind making the most of your marketing for your small business in a very easy to understand and straightforward fashion. This timeless classic provides the most useful information ever provided in one place on small business marketing, public relations and advertising and is a must read for any small business owner, employee, freelance worker, entrepreneur or marketing professional.

Product Details

Paperback: 80 pages
Publisher: Aspatore Books; 1st edition (June 15, 2002)
Language: English
ISBN-10: 1587622033
ISBN-13: 978-1587622038
Product Dimensions: 7.2 x 4.6 x 0.4 inches
Shipping Weight: 4.2 ounces
Amazon Best Sellers Rank: #4,175,615 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Think of marketing as a series of processes. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla marketers, guerrilla marketing, marketing weapons, traditional marketing

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Communications Capital

New!
Books on Related Topics | Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 12 books:

Leading Marketers by Inside the Minds (EDT) in Back Matter (1), and Back Matter (2)
Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on page 62, and Back Matter
in Back Matter
Marketing on a Budget (Marketing Toolkit Series) by Ros Jay in Back Matter
Leading Labor Lawyers (Inside the Minds) by Aspatore Books in Back Matter

See all 12 books this book cites

Books on Related Topics (learn more)

Guerrilla Marketing by Jay Conrad Levinson

Discusses:

Guerrilla Marketing for Free by Jay Conrad Levinson

Discusses:

Unleashing the Ideavirus by Seth Godin

Discusses:

Guerrilla Marketing for Mortgage Brokers by David L. Hancock

Discusses:

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

employee(1)

entrepreneur(1)

marketing(1)

marketing strategies(1)

small business owner(1)

Agree with these tags?

See all 7 tags...

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook forum Textbook Buyback	6	1 day ago
Textbook forum What is an a la carte textbook?	3	1 day ago
Textbook forum the book have the student access code?	1	3 days ago
Textbook forum Never buy school textbooks. Download them to your reading device or computer	6	5 days ago
Textbook forum Never Again	35	16 days ago