Bigwig Briefs: Golden Rules for Advertisers includes knowledge excerpts from CEOs/Managing Partners from firms such as Interpublic Group, Young & Rubicam, Saatchi & Saatchi, Leo Burnett and more on the tricks of the advertising trade and the golden rules to advertising success. These leading advertisers reveal the secrets to managing client relationships, motivating others, teamwork, getting noticed, developing your "special" advertising skills, advertising leadership, keeping your edge as an advertiser and other important topics. A timeless classic that should be on the bookshelf of every advertiser, this book is a critical read for every level advertiser, marketer, public relations professional and anyone else interested in advertising or learning to add the golden rules of advertising to their arsenal of skills.
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