Bigwig Briefs: Small Business Internet Advisor - Industry Reveal the Secrets to Internet Marketing, Bizdev, Hr, Financing, Ecommerce, and Other Important Topics [Paperback]

Aspatore Books Staff (Author), Bigwig Briefs Staff (Author), BigwigBriefs.com (Author)

Book Description

Publication Date: February 2002 | ISBN-10: 1587620189 | ISBN-13: 978-1587620188

Bigwig Briefs: Small Business Internet Advisor includes knowledge excerpts from some of the leading executives in the world from companies such as Doubleclick (CMO), Sequoia Capital (VC), CBS MarketWatch (CFO), Egghead (CEO), Verisign (CTO) and more. These highly acclaimed executives explain the secrets behind making the most of your small business online in a very easy to understand and straight forward fashion. Bigwig Briefs: Small Business Internet Advisor contains the best advice ever given in one place and is a must read for any small business or individual doing (or starting to do) business online.

Editorial Reviews

From the Publisher

Bigwig Briefs features condensed business intelligence from industry insiders and are the best way for business professionals to stay on top of the most pressing issues. The Bigwig Briefs books are written by C-level (CEO, CTO, CFO, CMO, COO) executives from over half of the Fortune 100 companies and other leading executives. There are two types of Bigwig Briefs books: the first is a compilation of excerpts from various executives on a topic, while the other is a book written solely by one individual on a specific topic. Bigwig Briefs is also the first interactive book series for business professionals whereby individuals can submit excerpts (50 to 5,000 words) for upcoming briefs on a topic they are knowledgeable on or submit an idea to write an entire Bigwig Brief. Bigwig Briefs is revolutionizing the business book market by providing the highest quality content, written by leading executives, in the most condensed format possible for business book readers worldwide. Bigwig Briefs include Management & Leadership, The Golden Rules of the Internet Economy (After the Shakedown), Venture Capital, Human Resources & Building a Winning Team, Online Advertising, Startups Keys to Success, Guerrilla Marketing, Term Sheets & Valuations, Become a CEO, Become a VP of Marketing, Become a CTO, Become a VP of BizDev, Become a CFO, The Art of Deal Making, Career Options for Law School Students, Career Options for MBAs, Small Business Internet Advisor, and more...

Product Details

• Paperback: 80 pages
• Publisher: Aspatore Books (February 2002)
• Language: English
• ISBN-10: 1587620189
• ISBN-13: 978-1587620188
• Product Dimensions: 7.8 x 5 x 0.3 inches
• Shipping Weight: 3.2 ounces
• Amazon Best Sellers Rank: #9,400,280 in Books (See Top 100 in Books)